During the first major keynote with client showcases, one of the case studies was Sogeti's offering of TeamPark which was introduced to the 8,000 + audience by Sogeti CTO Michiel Boreel.
As said in a previous blogpost, many companies find it hard to put real KPI's on Corporate Social Networking and Michiel also touched this subject; "there is a chance that your managers see social collaboration as a whole new waste of time" but in this day and age you have to push the limits, especially as a global IT company. The world is changing fast and competition heats up. As a company, you need to be agile and close to the market. You need to keep up to speed in terms of the latest developments. That is the reason why Sogeti chose to implement Lotus Connections 2.5 by the end of 2009: It's the challenge to increase the speed of innovation by engaging the talent of your employees.
Michiel described the for stages of the TeamPark methodology; Awareness, Strategy, Implementation and Live. In many IT projects we do the strategy and the implementation but we do not do the first and last phase: Awareness and bringing the platform to Live. Especially when it comes to corporate social networking, these stages are essential. Else you would have an empty restaurant. And where do people eat? Not in the empty restaurant, but one across the street where it's busy. Now if your company would be like that, your employees would probably eat out in restaurants like Facebook or LinkedIn.
A social environment breaks down into five areas: Socialness, Organicness, Collective Intelligence, Aliveness and Linkedess (it needs to be S.O.CI.A.L.)
According to IBM, Sogeti's TeamPark offering currently is the best in the market when it comes to implementing social software in companies. If you would like to know more about TeamPark, just leave me a message or contact me on twitter (@vjburns), or call your nearest Sogeti Offices off course ;)
The first big keynote session after the OGS (Opening General Session) was KEY106: Social Collaboration delivers Real Business Value in which Jeff Schick asked: What is your companies collaboration culture? Is it phone? Is it email?
What do you think will get you the best response? Is that dropping an email bomb on your employees or a dynamic search of a live site? Not surprisingly we are still in the proces of justifying corporate social software. We need metrics to convince our managers.
A number of partners and clients came on stage to showcase how collaboration has helped their business grow. First of all, Saleem Avan, Head of IT at the United Nations showed us how collaboration helps them to be agile and creative in harsh situations.
Other client showcases included Thomas Anger, manager Collaboration Services at Sun Life Financial (and guess what his blog is called: Anger Management. That drew a few laughs), Sogeti CTO Michiel Boreel (which I'll get into later), Travis Hall - Director of Client Engineering at Union Pacific and Eve McLain from ACI which deliver payment processing solutions
KEY106 Social Collaboration Delivers Real Business Value at Collaboration Matters.
Well, we had Shatner and the Social Enterprise for starters and now we have Vulcans. Where is this all heading to?
Project Vulcan was announced by IBM at LotusSphere 2010 as the IBM vision on the Future of Collaboration, and not yet the near future, but Vulcan kicks off a preliminary roadmap towards 2020.
The project is not about new IBM products but about making IBM products integrate more seamlessly and expanding their functionality. Key elements in the future development will be social analysis and business analysis. This seems to be a hot topic in Corporate Social Networking as many companies find it hard to put meaningfull metrics to Social Networking: Can it really improve my business?
Instead of using mockups IBM was working with real code during the demos and showed us a client interface much like the one we are used to from the Lotus Notes client and a webbased client. For end users there should not be a difference between desktop and webclients anymore and the client should integrate products like Lotus Quickr, Lotus Connections, Lotus Sametime and Microsoft Office Sharepoint into one seamless user experience.
You can tell IBM has been looking very closely at social networking sites like Facebook and LinkedIN in continuing their Lotus Connections development of the homepage, which should become a central hub that lets users see and edit information from business applications in a relative context.
His performance drew a lot of laughs as he talked about collaboration in the movie industry. For a pretty extensive live blogging coverage of the OGS (Opening General Session) check out the Collaboration Matters website.