Thursday, April 19, 2007

Intel makes worlds collide

Intel® Centrino® Duo makes virtual and real worlds collide.October 12-15, 2006

"Can’t live without your laptop? In a 72-hour experiment Intel showed how the power of Intel® Core™2 Duo processors enable you to live life without boundaries. World-renowned virtual builder, Versu Richelieu (inset), created a new masterpiece in the Second Life virtual landscape, using the power and performance of an Intel® Centrino® Duo based laptop featuring the Intel® Core™ 2 Duo processor. The world’s best mobile processors1. For 72 hours Versu ate, slept, and lived a completely digital life…all in a store window in New York City!"

The Live Without Boundaries sim still stands though isn't a spectacle anymore. It is a good build, with the Empire State Building towering above the clouds. Intel's strategy on SL is starting to interest me. They've got their usual - ordinary business sim, but rather than staying in one spot they're doing branding with several themes, like this sim and the OCC one blogged earleir today.

It's the event that counts, that draws and as long as the name Intel sticks, it works. And like the OCC thing, Intel sticks to Millions of Us for great builds.


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