Wednesday, April 18, 2007

Shop till you drop at Aarhof

Shoppingcentre Aarhof from Alphen a/d Rijn has it's virtual counterpart in SL. The shopzone itself looks a pretty decent job and contains lots of shops. Some smaller parts are not exactly designerwork... (like the cash register) but that doesn't matter.

Some major Dutch retailers now suddenly have a virtual outlet. I can imagine that a lingerie shop like Livera goes SL as lingerie is a desirable asset in SL. Same goes for clothing (e.g.) Didi, or the bookshop Bruna which also runs an online shop. I fail to see the use of a local bakery or butcher's in SL though. I can't order bread, nor can I eat it's virtual counterpart. Okay, presence and branding is one thing, setting up a business driven sim another.
The combination of an existing shoppingcenter with big brands in clothing and other possible virtual assets could have merit in its own. Yet the concept fails short because half of the outlets don't have right of existance in SL (yet).


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