Tuesday, May 29, 2007

Belgacom softlaunch

Today I stumbled into Belgacom by accident. I've seen this sim on an earlier trip last month, but then I couldn't get in. But this time I could.

According to Alain Gufler, Belgacom's Marketing Manager the sim opened up May 24 and they're now in softlaunch mode to find some User Acceptance. In the past days they've already seen more than 100 visitors, mostly from Spain looking for Football (soccer for our us readers).

To my question if that wasn't a serious image problem, the answer was quite simple. Belgacom isn't sponsoring a football team, but it is one of their cornerstones for their Broadcasting activities, so that's why it's in their search string.
The sim is build radiating from a central point towards 4 domes, representing Belgacoms productlines: Television, Telecom, Mobile and Internet. Pulsing beams across the walkways symbolise their convergence to crossover mobile television and so on.
It was nice to get some personal attention and explanation of the sims build, and though the guided tour is a smooth ride (available in English, Dutch and French), it's a bit of a long stretch at 5 minutes.
Finally there's a maze which will probably take about 10 minutes to figure out first time, top time right now is 2:07. Fastest labyrinth killer will receive some great freebees, as long as they're Belgian residents.
Now, shortly on the build itself. It's a decent build, no prim-jitter and nice fresh colorings. However, while I dig their philosophy on convergence, there's something missing. It misses immediate active participation or something I just can't put my finger on directly.
Last detail is that Belgacom has hired a Belgian Concent Creation company... I forgot to ask which.

SLURL: http://slurl.com/secondlife/Belgacom%20I/128/128/0

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