Endemol and EA to bring new virtual world

Endemol, a Dutchbased television producer and gamers Electronic are launching the virtual gameplatform Virtual Me. Players can make their own avatar and enter a gaming environment that is build up by Endemol formats such as Big Brother. At a later stage releases are planned for Fame Academy, Operacion Triunfo and well known tv games like Deal Or No Deal and 1 vs 100.