Wednesday, May 30, 2007

Inworld Companies 1: The Avastar

In the past weeks we've seen a number of Real Life media companies trying to establish a foothold in the virtual world of Second Life (Channel 4 and Skynews). Now it is time to take a closer look at a new media corp that has immersed from within Second Life: The Avastar.

Lately the Avastar is gaining popularity over older Metaverse newspapers, such as the Second Life Herald or the Metaverse Messenger largely due to it's gossipy, colorful appearance. The sim is no different, it's slick, futuristic and right on the spot.

The sim is build up by several hovering globes, possibly representing the different virtual worlds notion. The design is low on textures, but with a lot more subtility than the German Designs I've blogged. Here it's functional, adding to the overal futuristic impression. Several press rooms, info rooms are set up along the outer rim.

Last but not least on the main Globe, at its core there is a conference room and at the summit a very nice bar to end a night of heavy talking with a good virtual cocktail.

Finally, the other two globes host a luxury pool for exlusive parties and a talkshow set up.

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