30% of Dutch Top100 corporations in Virtual Worlds
Nearly 30% of the Top100 companies in the Netherlands are actively engaged in virtual worlds, as a recent EPN survey shows.
Of these 100 companies, 48 participated in the quickscan and they show that:
Of these 100 companies, 48 participated in the quickscan and they show that:
- 60% see added value to internal communication
- 52% see added value in training and branding
- 45% see added value to external activities such as cocreation and staffing.
- 66% say that it is still hard to get access to the right people
- 50% see the stability of Second Life as a threat
And some say that they see Linden Labs as an unpredictable factor.
I'm not sure which companies but here's a few in Second Life:- ABN AMRO
- ING
- Philips
- Heineken
- Randstad
- Content
- Aegon
Labels: abn amro, aegon, commercial, content, ing, linden, philips, randstad, second life, virtual worlds
2 Comments:
Rabobank uses Why Robbie Rocks...
Thanks VeeJay
Some useful "ammo" here for me :-)
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