Saturday, June 09, 2007

30% of Dutch Top100 corporations in Virtual Worlds

Nearly 30% of the Top100 companies in the Netherlands are actively engaged in virtual worlds, as a recent EPN survey shows.

Of these 100 companies, 48 participated in the quickscan and they show that:
  • 60% see added value to internal communication
  • 52% see added value in training and branding
  • 45% see added value to external activities such as cocreation and staffing.
  • 66% say that it is still hard to get access to the right people
  • 50% see the stability of Second Life as a threat

And some say that they see Linden Labs as an unpredictable factor.

I'm not sure which companies but here's a few in Second Life:
  • ABN AMRO
  • ING
  • Philips
  • Heineken
  • Randstad
  • Content
  • Aegon
I'm wondering where the others are... please let me know ;)

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2 Comments:

Anonymous Dobre said...

Rabobank uses Why Robbie Rocks...

Saturday, June 09, 2007 1:22:00 PM  
Blogger Aleister Kronos said...

Thanks VeeJay

Some useful "ammo" here for me :-)

Saturday, June 09, 2007 4:59:00 PM  

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