Coca Cola releases Trademark in SL
"Though there's no mention of any kind of legal document to support it, and the information is coming from a third party, it does appear at least that Coca Cola, who's virtual thirst campaign in Second Life asks residents to create a vending experience in the virtual world that captures the "spirit" of the brand, have released their trademark to residents.
My friend Vint Falken reports that she received the following message from SLX, a web based shopping engine for the Second Life: "We have spoken to Coca-Cola and they have released their trademark to SL Merchants. Therefore, any of your items that were disabled on June 7, 2007 have been retrieved….". The email was in follow up to a take down of a "coke suit" Vint had made and put up for sale on the site."
Once again this proves that Second Life has a strong impact in the world of big business. The Coca Cola company has been untouchable in the Real World, but it seems they have to follow the laws laid out in Second Life as well. This might be a very interesting case-study for business-law and Intellectual Property.