More Dutch Business in VW
Today the e-mag Z24 is reporting a somewhat more negative view to things:
(a liberal translation)
Dutch Companies looking for Success in Second Life
Okay, nothing new here, this is what the blogs have been preaching for ages already ;). The rest of the article is on Randstand, Our Virtual Holland and 0031, so I'll skip that.
Dutch Business isn't digging SL. With a lot of effort you can find 27 Dutch
companies in SL and the Dutch offices are empty, why do companies keep investing
in this medium?
The ABN sim sees about 70 to 80 visitors daily, but the numbers are falling
back, in the early days it was an average of 100.
Visitors of Second Life are an interesting targetgroup for companies, it is
a group that is close to new technology development and is very active at normal
internet as well. According to the official stats, Second Life now sees about
280.000 registered Dutch accounts.
During the mediahype in the first quarter of 2007, companies have plunged
headfirst into secondlife, with the immersion promising an enormous amount of
media exposure, but visitors kept away. Slowly the insigh comes that a mere
presence is not enough, companies have to look for added value.