Friday, June 01, 2007

Nonsense and simplicity

Well, with certain anticipation I have looked forward to the Philips launchparty announced in the Avastar and other media. There has been a Philips sim out there for ages, but not open to public. I had hoped they would open their sim up so we could see what they have been working on these past months.

However, there was just nothing more than the platform I blogged yesterday (previous message). The only addition was that you could get a freebee beertender or coffeemaker.

During the last months I have held several presentations for inworld companies on the topic of Second Life and Virtual Worlds in general and when it comes to business sims I'd always told of how Philips was working together with customers on getting feedback on new designs and stuff.

Don't try to tell me this is Philips hail to the new world, that this is the only result of months of presence. You just don't throw an openingparty over a beertender and a coffeemaker. Who thought this up? Was this Philips or their SL consultant?

Well, there were lots of documents you could read on their website... is innovation to be found there? If so, tell us, because I'm not about to read 10 large documents to find out if they'd learned something.
To me this launch is too much on the simplicity side (or complex beyond my limited abilities) and makes absolutely no sense. So, anyone, please explain....

update 04- june - 07

After reading my blog one of Philips' spokepersons contacted me with a little clarification on the launch: "I would like to add that we were very happy with the results of the launch of this particular plot which was intended to introduce people to our Cocreation plans at Philips Design. We did aim for a simple presence and a soft launch but indeed it seems that expectations were raised for a number of reasons, press releases, Brand name etc. " Okay, well I intend to find out!

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Blogger Aleister Kronos said...

I'm interested in verifying your observations when I get home and get inworld. I have a contact at Philips who I intend to IM about this.

You already know my views about hurried/botched launches in SL - of which there seem to have been many in recent weeks.

I am very surprised if Philips have let themselves fall into this trap, since they have made great play of understanding the true benefits of SL.

Friday, June 01, 2007 5:12:00 PM  
Anonymous Dobre said...

Veejay, thing is that Philips is heading for a softlaunch, where they are not neccesarily opening up their island for the public. As far as I know it will happen on invitation, for those who signed up for their group. I guess they will form taskgroups or invite people for specific purposes to tap into a project and co-create.

I agree that perhaps the expectations where high if "philips helds an opening party in SL", however I wonder if they themselves have communicated this broadly. Dont think so...

Saturday, June 02, 2007 11:36:00 AM  
Blogger VeeJay Burns said...

Well, it was advertised as such in (a.o.) the Avastar, Issue 23

Saturday, June 02, 2007 12:54:00 PM  

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