Advanced Content Creation

Two days ago I remarked on this blog that I hadn't heard a lot on Alyssa LaRoche a.k.a. Aimee Weber lately. Almost instantaniously she proved me wrong. Here's the comment left on the blogpost:

"Thanks for the interest in Aimee Weber Studio. I've actually been so busy, I haven't had time to update my website. Since the last entry on the AWS website, Aimee Weber Studio has done the following:

• Worked as Project manager for NBC's treelighting ceremony along with Bedazzle and Electric Sheep.
• We built the House of Horizons build for IBM.
• Created Bild-T's island for the SL tabloid The Avastar.
• We created the Yak Shack for the charitable organization Save the Children.
• We are currently working on the in-world press kiosks for PR Newswire.
• We are also working on several projects that we are not yet able to announce including a major automotive company and restaurant chain.
• Finally, I'm the lead author for the Official Second Life Advanced Content Creation textbook entitled "Creating Your World" due out in October and I have been speaking at shows such as Computerworld.

Aimee Weber Studio has never stopped growing and has recently been hiring full time employees and providing health and dental.I hope this is enough. If I did anymore I would collapse. :D But I will be sure to add a website update to my daunting to-do list!!"

Following on this post I had quite a long IM session with Aimee. On this blog and other blogs there have been lots of comments on old style media that are currently in a negative swing on Second Life. In the regular 'print' the current reading is that companies are getting out of Second Life, have second thoughts, or are very much disappointed. This certainly is not the case for Aimee Weber Studios.

"Not on my end. There are certainly lots of inquiries. I am sure the bubble burst will happen eventually. Which I don't think I mind. I enjoy projects that use SL as an educational platform as much as the advertising stuff. Not that a bubble burst would indicate the irrelevance of SL as a marketing platform."

We were quite in agreement right now SL is offering more freedom than any other platform. Maybe in 5 years SL will be overtaken, but for now it's the ideal environment to explore the Metaverse.

One of the projects Aimee has been working on is a new book on advanced content creation, titled "Creating your World" which will be available at Amazon shortly. As far as I could tell from the previews the book is completely in style with the official Guide to Second Life, giving it that familiar touch and will be an interesting insight into virtual creationism.

"I tried to avoid simple "how-to" explanations in favor of providing a deeper understanding of what is going on behind the scenes. Not just how to build with prims, but WHY different kinds of prims act the way they do." says Aimee.