Monday, July 02, 2007

Metaverse news this week

Here's a short overview of intermetaversal news:


3pointD reports on EVE online:
"With the news a few days ago that MMO space opera EVE Online had hired an in-game economist, most commentators focused on how much fun he would have compared to all the other economists in the world, and how curious it would be to read quarterly reports from an imaginary universe. I think it has broader ramifications than that, particuarly when it comes to economies such as that of Second Life and Entropia Universe, which are explicitly tied to real-world currencies. Though Second Life pushes itself as a place where real money can be earned, it has consistently done a very poor job of making any useful economic information available. Its reports don’t resemble traditional economic and business reports, and in any case lack clear explanation of their methodology. They’re useful as far as they go, but they don’t go nearly far enough — which is an inexcusable state of affairs for a place that’s advertised as a capitalist paradise. The presence of EVE’s new economist should provide at least some distant motivation for Second Life to get its economic act together."

read full article at 3pointD: EVE Online Raises Bar on Virtual Economics.

Also read on 3 pointD:
"Huge global marketing and communications company Publicis and big 3D design company Dassault have teamed up on a new plugin-based 3D browser tool called 3dswym, which will “offer a collaborative Web-based platform allowing marketers to connect directly to consumers in order to jointly create and adapt new consumer goods and new retail environments using advanced Web and 3D tools.”

read full article at 3pointD: Publicis and Dassault Dive In for a 3dswym.


Nick Wilson at Metaversed is keeping his eyes open as well

Metaversed reports on Cyworld
"According to SK Communications, the company behind the massive online community of Cyworld recently merged with Empas, Korea's largest search engine. A quick look at SK Communications' revenue profile for 2006 shows that Cyworld is their biggest earner, having cleared them US$80 million last year. The sale of virtual assets beat out both advertizing and the sale of real-world assets via e-commerce. This is a clear demonstration of the potential of the micro-payment model in social networks of all kinds."

and on NGI:
"Network Game Interaction (NGI), a two-year old company specializing in ad insertion into both MMOG and casual games, has just secured US$10 Million in first-round venture capital funding from GSR Ventures. Currently NGI places ads in about 50 top Chinese online games, claiming a 70% coverage of the gaming populace."

read the full article at Metaversed: NGI Secures US$10 Million In VC

and even more on China:
"The most public argument for this would be Cyworld China. Since launching in June 2005 they've reached 3 million subscribers and are growing by 15,000 a day. Add to this Tencent's QQ with its half a billion registered users, and you have an audience that is accustomed to purchasing virtual items and "forming deeper connections via immersive environments."

read the full article at Metaversed: Is China's Virtual World Space About to Go Super Nova?


Tish Shute has made another one of her famous lengthy and thorough reports, which as always is filled to the brim with the latest need to knows.

"I met Eolus McMillan from Implenia on Second Life yesterday. And, I heard the extraordinary story of how creative minds from different backgrounds, IBM, SAP, Wago, Zumtobel and Implenia amongst others, have come together to make a major leap towards 3D internet. The fruits of this collaboration will be unveiled on July 6th, on Second Life. The picture above shows a birds eye view of EOLUS One on Second Life."

Read the full article at Ugotrade: EOLUS Makes Leap To 3D Internet On Second Life

Ambling in Second Life

Finally there's a nice message at Aleister Kronos' Ambling in Second Life blog -again on the Virtual World business in China -
"I came across an article in the Asia Times, that you might find interesting. It concerns the burgeoning appetite - and market - for 3D virtual worlds in China. Rather than focusing on the Mindark deal, which will see Entropia entering the marketplace, it looks in more detail at the (for me) more intriguing prospect of HiPiHi. This is a "home grown" Chinese virtual world, still in Beta test, that apparently bears uncanny similarities to Second Life (although no decision has yet been taken concerning the implementation of an inworld currency)."

Read the full article on Ambling in Second Life: China and Virtual Worlds

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