Saturday, August 25, 2007

25% of Global top 100 in SL

In June I wrote 30% of Dutch Top100 corporations in Virtual Worlds, listing the top Dutch companies in Second Life. Earlier this month though SLionheads' Timbo Urbanowicz did the math on the global top 100 companies.

Based upon the Top 100 Global Brands Scoreboard he checked to see which companies were in Second Life and concludes 20% of these Global brands have a presence in Second Life:

"Interbrand takes many ingredients into account when ranking the value of the
Best Global Brands. Even to qualifyfor the list, each brand must derive at least
a third of its earnings outside its home country, be recognizableoutside of its
base of customers, and have publicly available marketing and financial data. "

1. Coca Cola

2. Microsoft

3. IBM

6. Toyota

7. Intel

10. Mercedes-benz

13. BMW

18. Cisco

25. Sony

29. Nike

31. Dell

42. Philips

43. Siemens

44. Nintendo

52. MTV

62. Amazon

69. Adidas

76. Reuters

81. ING

98. Nissan

Missing on this list are apple (33), SAP (34), eBay (48), Accenture (50) and BP (84) though, so it's closer to 25%.

Some, like Coca Cola and SAP only hold a small spot in Second Life, others such as IBM have a multble island presence and others (like eBay and BP) are still under cosntruction.

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Anonymous Nobody Fugazi said...

Aside from the media blitzes, there isn't much to the presences of most of those companies for the actual residents of SecondLife.

For multinational corporations, Second Life may be good for inhouse stuff... but even then, they cannot disclose much because of the lack of confidentiality within Second Life.

So, those are the companies... but what does it *mean*? :-)

Saturday, August 25, 2007 10:57:00 AM  
Blogger VeeJay Burns said...

True point, nobody.

Then what would be the top brand list for Second Life? Which companies do provide for residents?

Saturday, August 25, 2007 1:40:00 PM  
Anonymous Nobody Fugazi said...

That really is a very tough question, and you're right to ask it.

For me, as of right now, the top corporations in Second Life for resident interactivity would be (no particular order) Reuters, Philips, Cisco and IBM. Others are still in very formative stages, I think - like 1-800-flowers is building a base now.

Reuters provides a news service for Second Life which maybe doesn't cover as much as residents need (but then, my site and others wouldn't be useful...).

Philips is engaging in interactivity, but that level of interactivity is rather hard to find unless you take the bull by the horns.

IBM and Cisco engage residents now and then, but these engagements appeal mainly to the technically-minded.

For the most part, everything else within Second Life is well covered by residents - from vehicles to clothing to whatever else there is.

In all, I have to say that corporate interests play a very small part in Second Life. They capture a lot of the media - too much - and the people who form the real glue of SL go largely unappreciated by the press. I try to tease out those sorts of stories on Your2ndPlace... but it isn't an easy task, and it certainly isn't as rewarding as big headlines.

Oh well. :-)

Saturday, August 25, 2007 9:58:00 PM  

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