Daily paper screws SL advertisment
Dutch daily free newspaper Sp!ts blundered last week as it didn't pay much attention to where they put their advertisements. On the page below you see an advertisment from the Dutch Hotelplan company (the red part) reading: "Second Life? Rather go on a REAL holiday"
Nothing special sofar. It's not really a Second Life advertisment at all. However, timing and placement couldn't have been worse, as the rest of the page is filled with "Laatste applaus voor Jos," a tribute to one of the great showmasters of the Netherlands who passed away last week.
You can't blame Hotelplan for this error, and Sp!ts has made their apologies for this inconvenient situation.
Nothing special sofar. It's not really a Second Life advertisment at all. However, timing and placement couldn't have been worse, as the rest of the page is filled with "Laatste applaus voor Jos," a tribute to one of the great showmasters of the Netherlands who passed away last week.

Labels: advertising, commercial, second life
1 Comments:
D'OH!!!
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