Wednesday, August 22, 2007

Hypecycle Management

It can't be missed. Second Life is getting a lot of bad press lately. I've commented on this, as well as other blogs that most old media and most companies don't really understand the world we live in, among which Gartner:

"Gartner analyst Steve Prentice made a pretty big blip on our radar when he predicted that 80% of internet users would have a virtual life by 2011 in April this year. He recently put a spanner in the works by warning companies away from Second Life. " (Metaversed)

When checking with the US content creators it's clear that US Based companies don't really get distracted by this news. Aimee Weber Studios, for instance, has a portfolio that's filled to max capacity. The Dutch buzz though is that several projects have come to a halt. Even finished builds remain closed for the moment.

Now the Dutch seem to have been in the grips of hypecycles for several years now, on a range of subjects. The nation is becoming governed by the whims of media. The point is that most companies don't really have a clue either to what they want from a virtual world like Second Life.

It still seems like many companies establish a presence in Second Life because everybody does so (that's no longer valid). It's like users: If you register for SL and have no idea what you want to do there, you're likely not to return. You're at a loss. Companies should have a goal in Second Life as well. Innovation, Exploration, Crowdsourcing, User Acceptance, Branding, Sponsoring whatever, just make up your mind and set some goals...

This would make entry independent of hypecycles. Draw your plan and act on it.

Labels: , , ,


Post a Comment

Links to this post:

Create a Link

<< Home