Thursday, September 20, 2007

Peugeot enters Second Life

Whereas many companies are still having first, second or third thoughts about entering Second Life, the automotive industry keeps the engine running. This month saw the arrival of another French automotive company, Peugeot, making it number 9 or 10 to immerse.

Quite in style with the latest trends the island is Logo-shaped, with the lion and the peugeot name. The island is dominated by a showroom which holds 2 floors and a roof.

The main focus of this venue is on the 308 RCZ, which can be found on the ground floor and outside on the racetrack.

On the second floor there's room for some concept cars and a presentation area, an auditorium.

The roof offers room for informal meetings and parties.

Throughout the sim is a deviously complicated racetrack, which basically is quite like the Mazda Hakaze track. Peugeot offers a freebie driving suit, but I couldn't get the 308 RCZ to actually drive.

Some bends looked rather impossible, but hovering about I found out that the track is actually a tunnel. Invisible walls and roof have been placed over large parts of the track.

To wrap it up, it's nice to see another automotive company enter Second Life. The build is neatly done, but it doesn't offer much to the community. It's just another track. Most interesting to me was to see the concept car room. There should be more to exploit on that theme.


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