Monday, October 22, 2007

Armani drops more than a stitch


On august 9 I wrote this:



Next stop on the mediterranean tour is the rumours of Armani coming to SL, supposedly at this island. If it's true, they will have to compete with several 'impostors' as there are many Armani, Emporio and other related groups and shops in Second Life.

Well, my guess was right. Armani has immersed at that location a little while back. This time I went to see what it looked like. The Armani venue is based upon it's Milanese main store on the Via Manzoni. The build looks solid, yet somewhat empty. It's only the Armani store, no further context. Even the subway entrance is there, but that's about it. Underneath no spectacular fashion show, just a big black hole.





Upon entering the store my line of sight was sometimes a bit blocked by various columns and walls. Even though the store seems quite large and well build, I'm under the impression that the scale is a bit off for a virtual world, perhaps a tad larger than the real life venue, but too small for this virtual world.





Now this is nitpicking of course. Every bit of criticism would have been out of the question when you could come to Armani in Second Life and buy top of the bill clothing. In the Real World, Armani is a wanna have commodity. In virtual world, clothing is considered to be a valuable commodity as well. Armani would probably have made it to the top of the traffic lists when it had opened up shop in Second Life instead of show. Buying exclusive Armani clothing to dress up your avatar would have worked. No other real life commodity has as much value in a virtual world than clothing.



SLURL: http://slurl.com/secondlife/ARMANI%20via%20Manzoni/128/128/0



NB: Allesandro Manzoni was a Milanese poet and author of several tragedies.

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