Thursday, October 11, 2007

Navigating Uncharted Terrain

One of yesterday's sessions was IBM's talk on Navigating Uncharted Terrain. Here's the announcement:

Wednesday, 11:00am - 12:00pm

Virtual Worlds: The BEST platforms for Enterprise Value
An Examination of Virtual World Platforms From the Enterprise Perspective.
The number of virtual worlds platforms are proliferating from publicly operated virtual worlds to private world engines. Where does an enterprise start when evaluating a platform based on BEST: Business, Economic Value, Social Interaction and Technology? This detailed session will review the leading platforms for enterprise use, talk about the real business value being realized in virtual worlds today and have a look into the future of virtual worlds fit for business.

Speaker: Sandy Kearney, IBM Global Director, IBM 3D Internet and Virtual Business

Here's my notes:

  • Like With the internet we've explored, done a lot of things that we don't want to repeat.

  • It's uncharted terrain with new tools to navigate

  • 3D internet is everywhere, anytime

  • It took IBM 10 years to understand the e-business. It took us 8 months to understand the value of v-business

  • IBM is currently engaged with over 400 clients in v-business.

  • There's an increasing market accelleration.

  • Market trends are guideposts for pioneers.

  • Orienting goals towards Business Value: BEST
    (Business, Economics, Social and Technology goals)

  • There's an enormous value in Enterprise and consumer social platforms: Recognition, interaction, social bonding and a sense of belonging in global enterprises.

  • The IBM Intraverse runs on an Active Worlds platform. A presentation of the intraverse was given at Cornell, and was live-streamed into Second Life to the Metanomics meeting.

  • We're going do see 4D very soon. Already there are people programming their avatars to do stuff when they're long gone. VW's are going temporal.

  • As a community we need to
    - realize business value (leverage the 3D capability)
    - sustain & protect value (ensure 3D internet is fit for business and community)
    - expand value (ensure interoperability, make vw's open and available, easy to use)

  • The desire to be plugged in is growing

  • A universal and generic approach makes VW's more open and available, mass marketable.

  • We're moving from the information age to the conceptual age.

  • Identity management is going to be a very very hot issue in VW's in the coming years.

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