Friday, October 12, 2007

VW Conference buzzwords: Interoperability and Portability

Christian Renaud's keynote this morning was generally received as an outstanding analysis of the Virtual World industry and the challenges that lie ahead of us if we want it to go mainstream.



Divergence


What it all boils down to is that the web, and especially the social web is getting very confusing. We need to have multiple identities, and now there are virtual identities to juggle as well. You've gotta go nuts if you have to juggle all that. This isn't much different from what I've blogged midway june (VeeJay juggles web 2.0 chaos). Like Christian said, we've failed to get openID into place when it comes to the web, let's try to get it right for virtual worlds.



Thought Leadership


In order to get this right for the Virtual World industry, several thoughtleaders met the day prior to the VW Conference, amongst which Cisco, IBM, Linden Lab and Philips. Linden Lab and IBM put forth a press release stating they are working on interoperability and portability. Other terms to describe this are unified communications between Virtual Worlds, or setting new industry standards (is it going to be VHS or Betamax?). IBM has made no secret of the fact that they have been pursuing this for months, the only speculation and blogosphere fuzz at the moment is that it's now an official tie-in with Linden Lab.



Convergence


So the market needs convergence, standards of portability to go mainstream. I personally feel this is a very, very good thing. In fact, I've been saying so for months. The real big challenges are:


  • How do you asses the value of virtual goods on various platforms in relation to other platforms
  • How do you get a sound Identity Management System in place

No consensus yet

In the beginning I said Christian's keynote was generally accepted as outstanding. Here's a few thoughts from the business

While talking to Craig Sherman on this he let me know that Gaia is pursuing its own target group and has no intention whatsoever to even start thinking about portability. pretty much the same goes for Habbo Hotel, as Timo Soininen doesn't see much chances to asses the value of goods for portability.

John K. Bates of Entropia / Mindark noted that value is generally based on user demand for goods and in a lot of instances World-specific. Like in Entropia you've got dung. Absolutely of no value if you return it to the Entropia caretakers, but a must have for landowners who need dung to fertilize their lands so they can grow monsters and tax those who come to their land to hunt monsters. So in entropia you might wanna be a dung-baron if you don't want to pay for stuff and still get rich.

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