Tuesday, October 30, 2007

YSL fashion without body

The summertime has been extremely quiet when it comes to new corporate immersions. Now summer break is long gone and I'm having a hard time keeping up. There's hardly been time to do some proper simspotting. Since we've been on the television meets virtual world meme thing in the past weeks it might be of interest to see what's exactly behind the Sera Korea sims. These are a bunch that might supporting the Korean TV drama series Que Sera Sera. The Asian invasion doesn't end here, there's another heap of islands shouting the name Samsung.



Yves Saint Laurent & Elle


Asia isn't my particular interest, there's others who keep a closer watch on the devs from the Far East; I'd rather keep an eye one European and American corporations. Since I've been running a streak of Fashion and Girlworlds it seems fit to note the immersion of Yves Saint Laurent, a well known French house of Fashion.



Blogging it is also logical, because I might otherwise forget this one is actually here. It didn't impress me and may fade out of memory soon. YSL's immersion has been centered around their fragrance "Elle", or as Nic Mitham from KZero reports:

"YSL is using a fuschia-themed island in SL on a tactical basis during October to promote their new fragrance Elle.

Marketing Director of YSL Fragrances, Thomas Lalague commented:
“Elle is geared toward “an active woman who is urban and contemporary, daring and elegant, attractive and bohemian, smart and sexy. A woman who is open to the world and who wants to express her personality.”

The theme of the island is the story of Elle using audio/video of the TV spot as well as rooms containng further information."


For a casual visitor though, this story is hard to find. Yes, there this big fallic bottle in the center of the island which is hard to miss, and it has an audio outfit. But on a rather casual stroll, I didn't feel tempted to pick up one and listen to a lengthy story.



I hovered around a bit to see what the rest of this purple-sim was made of, but the hallways are rather empty. Without you taking time to listen to their story, this sim has no body. If this sim is about the expression of a woman's personality.... I think there's a bit more to most women out there.









SLURL: http://slurl.com/secondlife/YSL/128/128/0

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