Your expectations of the Metaverse in 2007 (2)
"My problem is that, imho Second Life isn't a business platform at this moment
in which these goals can be achieved."
"Then it comes to waiting for the next 'killer app' which really draws the
crowd into the metaverse. However, I'm having difficulties in formulating the
needs in which this 'holy grail' should provide. Is it mass collaboration, the
digital long tail, outsourcing or will the virtual economy grow to such an
extent that retail goes 3D because of efficiency? In other words, what is your
vision of a businessmodel that goes beyond the limitations of Second Life, which
added value can a 3D environment have for entrepeneurs and how will crowds be
These are easy questions, much like "Why are we here? How does the universe work?" The answer is similarly hard. If I had a straightforward answer, I'd probably be a millionaire soon.
It's the X-million dollar question.
As a Metaverse Evangelist, or sr. Networked Virtual Environment Consultant I could talk about the potential of metaverses forever. To be honest though. We have to be realistic.
- We're at the early stages of the industry. Many companies are still having difficulties in understanding web 2.0; seeing blogs and wiki's rise but don't know how to implement it in their corporate strategy, let alone we can convince companies to adapt to the Metaverse overnight. It's a process.
- There's a couple of industries that can make quick wins with metaversal presence (like real estate), but not every product is suitable for a 3D environment (like mortgages)
Desinging the Metaverse Killer App
When it comes to designing the metaversal killer app I'd say it's too early to tell. We still don't have a web 2.0 killer app. Every day new sites, new worlds and new functionality emerges. The killer app will have to be a mashup of the best of both worlds; 3D Facebook, Google virtualisation or whatever. I've got tons of unformulated thoughts on this but what it comes down to is that we have to move from technology driven design to social design; step out of the binary limitations and explore the realms of psychology and communication to understand human needs for interaction and information and only then move on to functionality on demand. 2007 is a year of options. We see variation, we see diferent platforms, technologies and cultures emerge. Now is the time to explore, the time of veni vidi vici. Observe, Asses and Implement (though by by trial and error). To Incorporate, that's 2010 and beyond for the majority of companies.
Time for bed now. A few more points need to be addressed tomorrow...