Since the final quarter of 2006 we've seen about a dozen automotive companies enter Second Life. As was with the internet, the automotive industry has been quick to pick up on new technology, finding ways to promote their vehicles.
Early april 2007 I spotted a triple sim setup called Fiat Brasil, Fiat Adventure 1 and Fiat Adventure 2 which accidentaly had left its restrictions off so I could blog the first pics. It has been closed ever since. When I spoke to one of the reps of the Brasilian MDC vj arquitetura at the opening of the Paramount/V3 group Transformer sim in June she said it was bound to open in a week or two. Those two weeks have grown into two quarters it seems, not that I've been trying on a regular basis, but still, today was the first day I found it open for public.
Somethings get better with age, I guess. The build itself looks very neat. Here are some snapshots:
The main venue of this build is the Fiat factory in which you'll see (a representation of) te production process and assembly line. Notice the Picasso painting the new Punto...
At the end of the line the new Punto is ready for a testdrive. What I liked best about the sim the architecture and the small pits of humor put into the design. We've seen the production process before in Second Life (e.g. Ben & Jerry's) and we've seen racing tracks (e.g. Nissan) but one of the things that make this sim work for me is that Fiat let go conventional architecture in the decorum.