Tuesday, February 19, 2008

BannerBingo: Breakthrough in Internet Marketing

Don't you get annoyed with all the banners poppin up all over the web when you're trying to find some information? Marketing departments really have explored every corner of the web to put up their ads and you'll hardly find a site that isn't bannerized...

Usually I don't pay too much attention to banners. Usually they're not inline with the things I need when I see them, so there's hardly a banner I actually click to see what's behind it. Today I got triggered though and started thinking about internet marketing.

Today I registered the domains http://www.bannerbingo.eu/ and http://www.bannerbingo.nl/ for a new experiment. What usually happens when you've got a great idea is that you go through great lengths in detailed description of your idea / invention and try to trademark it or register the formula to protect your intellectual property, spending tons of hard earned money only to find out the idea has been submitted long before you saw the light. This usually dawns when you've already put in months of effort to find a producer or buyer for the concept.

It happened to me a number of times, so I won't go through the hassle again. I just decided to blog it. Let the date of my domain registration and blog be proof of the date of conception and formula. Truth be told, I just thought of the idea and name today, but the domain www.bannerbingo.com has been registered in august 07, but as of now, there's no site there yet and a quick scan has revealed no idea similar to this one.

What BannerBingo is about is that a company advertises all across the web, trying to get in touch with as much customers as possible -pretty much based upon IP adresses and ISP selection. As a customer I occasionally come across one of the many banners of corporation X and don't pay attention. In BannerBingo you register as a customer and collect BannerPoints. Let's say each banner you come across will get you 5% discount. If you surf across the web and find 5 of these banners by the same company, you'll earn yourself a 25% discount. (amount of banners and percentages subject to change off course)

The basic idea is that when you encounter more than one of the company's banners they know are succesfull in targeting their intended audience / a certain profile and the audience is challenged to click the banner to earn discount. Let's make advertising a game ;)

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Blogger Yolto.com said...

Don't you even try it in America / with americans (80% of the ad market). :)
1. Gambling has somewhat different status here.
2. They will just SPIT on you. :)


P.S. The idea would be great in 1995, but 13 years have passed, sorry to say that.

Wednesday, February 20, 2008 1:05:00 AM  

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