ING and ABN flee Second Life
Following American early adopters Wells Fargo, AOL and Pontiac, the Dutch exodus from Second Life has started. Banking corporation ING, who initiated the Our Virtual Holland sims are withdrawing from Second Life.... Destination unknown. Residents of the OVH are now trying to make the islands survive the departure and it looks like they will be able to keep the community alive. The ING HQ in Second Life has been torn down though.
The second Dutch banker in Second Life, ABN Amro, is said to be leaving as well. The Word on the street is that they're disappointed by the level of interactivity they've gotten in Second Life and are moving on to a dedicated world on the Active Worlds platform.
For many of us this won't be a big surprise. Many bankers have entered the world of Second Life in 2007, but few have been able to find a concept which comes close to their real world activities, even though virtual economies and in particular that of Second Life are among the fastest growing economies in the world.