Monday, March 24, 2008

Basic Belgian Business Builds

Up till now I haven't seen much Businesswise activity from the Belgians in Second Life, although there is a pretty active Belgian community present in Second Life, which shows in a pretty large amount of Belgian cities to be recreated in Second Life; We've got several Brussels / Bruxelles sims, Brugge, Gent etcetera. What I'm told though is that most attention still goes to entertainment and mature content.

One of the first Belgian companies to rez was Dutch / Belgian radio station Q-Music (which has already left Second Life again). A second was telecom provider Belgacom and in november 2007 there was the Keytrade bank (which I blogged just before the weekend). When I published the updated version of the RL Brand Directory though, I was prompted with a number of Belgian firms on the grid. Most of these aren't on dedicated sims, so it's no wonder I haven't spotted them.

First of these firms are on the bordering sims Chopin and Beethoven, and are build by Metapartners.

MetaPartners NV currently owns 15 islands in Second LifeĀ®, making it the largest sim owner in Belgium: Beethoven, (home to Packaging & Converting Essentials), Grieg (home to MetaPartners itself), Chopin (home to UniPartners) as well as Vivaldi Spring, Summer, Autumn and Winter, which are the R&D areas of UniPartners. Other islands are Albinoni, Bizet, Bach, Mozart, Verdi, Haydn, Ravel and Brahms.

The companies in question are Packaging & Converting Essentials - which deal in... guess what: Packaging and Converting -

Packaging & Converting Essentials has been using Second LifeĀ® for almost a year now as an additional communications tool to its RSS feeds, newsletters and website and has expanded its already global reach to a virtual environment, where residents can read the newsheadlines and access the
website directly.

and the second one, UniPartners, is an IT Service provider.

UniPartners NV, with over 80 IT specialists, uses the virtual world as a recruitment area, a meeting place for its own employees, a place for staff meetings, trainings and conferences. In addition to that, UniPartners NV also has a competence and R&D center.

To be honest, I wasn't really impressed when I visited the sims. It's all pretty basic. Here are a few snapshots:




There are a few other Beglian firms I intend to visit, I hope they'll be more like the Keytrade and Belgacom builds than these firms who probably don't have a clue to what the potential of virtual worlds can do for these companies.

SLURL Unipartners: http://slurl.com/secondlife/Chopin/128/128/0
SLURL P&CE: http://slurl.com/secondlife/Beethoven/129/127/24

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