Yesterday I wrote I'd stay out of SL for the Easter holidays, but as the kids are asleep and Mrs. V. is out of the house, I couldn't help myself. Entering SL and skimming the map, I came across a heavy load of Italian sims. One stood out, as it wasn't called Genova, Torino or Milano, but carried the very Italian sounding name (not) "Sugar Music Land". What I could figure from the Italian Sugarmusic website wasn't much, as it was all Italiano. A little digging brought me to the mothercompany, Gruppo Sugarmusic from Spain.
Although it is a Spanish firm, it is a publishing house for Italian music with a wide range of classical publications, but also big names like Andrea Bocelli. A little history:
Sugarmusic was founded with the name Edizioni Suvini Zerboni in 1907. At first specialized in the management of some important Milan theaters, the company then looked to pop music signing some of Italy 's most representative authors. In 1948, when Mr. Paolo Giordani passed away, Mr. Ladislao Sugar became the only owner of Edizioni Suvini Zerboni. Since then, the company business never stopped, achieving one success after the other.
Sugarmusic's current activities mainly focus on scouting young talents and helping them grow: Negramaro, born and bred in the label, have become Italy 's best selling act between 2005 and 2006 and had 9 songs pitched in Alessadro
D'Alatri's movie “La Febbre”.
Sugarmusic, holding of the Sugar Group, proudly administers a 60.000 titles catalogue and its rights acquiring and protection policy is carried on bearing in mind the quick progress of the digital era.
Okay, now let's have a look at the build, which is being performed by the folks of SL Consulting, and looks pretty neat. The build isn't finished yet. I couldn't enter the parcels, but I could fly over at 60 meters. The main venue is a pyramid and several walkways lead to smaller buildings, and a stage.
There were a number of things I couldn't explain. What is the enormous spiralling platform doing there? Another tyhing is that there were I few buildings on the side of the sim that looked totally out of place. As it isn't finished yet, I can't tell which way this sim is going to go, but from a building point of view it looks pretty decent.