Tuesday, March 11, 2008

Immersive Shopping at Weltbild.de

Purely by accident I landed on a sim called 'Weltbild'. Not only the name is German, also the style of the build: A surplus of white. Every German build in Second Life seems to display an absense of color. A color which is used as support-color for the build is a deep red, a combination which reminded me of the Avastar build.

The island is owned by the Weltbild Publishing Group, which is a major German publisher and media retailer, owned by the dioceses of the Roman Catholic Church of Germany, based in Augsburg (see also Augsburg in SL) and now in Second Life as well.

"As of 2006, Weltbild claims to be Germany's largest media and mail-order company, with a market share of ten percent. It also says it is No. 2 among online book retailers (presumably after Amazon.de). Weltbild employs some 4,500
employees and has a revenue of 1,4 billion EUR. According to the enterprise, some 5,5 million customers in the German-speaking countries buy Weltbild books by mail order, in one of the 300 Weltbild shops or over the Internet. Its
mail-order catalogue has a print run of four million.".
(Wikipedia)

The island is another tropical beach setting, like many builds from the rainy North-European continent, today I don't mind however. The weather outside is indeed shitty and I can use some sunshine.




The Avastar association is perhaps more than coincidental, as the islands auditorium is showing a movie auditioning contest in cohoots with the Avastar newspaper.

The main venue of the island consists of three shops:

  1. Film
  2. Books
  3. Music

The thing I like about these shops is that they're not only plain links to the Weltbild website, but also offer trailers you can watch with your friends so it really is a first step towards immersive shopping.


Immersive movies:



Despite my prejudice about German builds I like the quality of the build. There are a few unnecessary things, like a telescope pointing to nowhere and a totally lost 3D tetris game though.




I wonder if the build will be revamped with the new html-on-a-prim technology, making direct interaction with their webshop possible.


SLURL: http://slurl.com/secondlife/Weltbild/128/128/0

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