Nokia: Connecting Communities
Many telecom companies have ventured into Second Life in the past year. Usually they've played with the environment without much success. Once I noticed the Nokia sim and went over for a quick visit, my first impression was that it wasn't much different then what the other Telco's have done. The longer I stayed, the more positive I got though.
There are several Nokia Islands to be found, usually the Nokia-Siemens combination, but these aren't accessible. yet. This blog will focus on the Nokia island, in a later stadium I may blog Nokia Italia, which focusses on the Nokia Trendlabs.
"Nokia Corporation is a Finnish multinational communications corporation, focused on wired and wireless telecommunications, with 112,262 employees in 120 countries, sales in more than 150 countries and global annual revenue of 51.058 billion euros as of 2007. It is the world's largest manufacturer of mobile telephones: its global device market share was about 40% in Q4 of 2007. Nokia produces mobile phones for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS).
Nokia's subsidiary Nokia Siemens Networks produces
telecommunications network equipments, solutions and services.
Nokia plays a very large role in the economy of Finland: it is by far the largest Finnish company, accounting for about a third of the market capitalization of the Helsinki Stock Exchange (OMX Helsinki) as of 2007. "(Wikipedia)
The first thing I received on the island which opened in february was a notecard which read:
Welcome to Nokia Island!
Have fun and relax!
Visit the beach and take a swim, and get a yourself a brand new free Jetski!
Enjoy the spectacular experience of being inside a real Holodeck.
You can view some models is the shop, from where you can 'Zoom in' on the object in the designated productrooms. Use the Shop sign to return to the store.
(Note the immense typo in the virtual devices part - I know my blog isn't typo-free, but this is a corporate build, come on!)
The second thing I saw was the Auditorium Maximus (left), which didn't really impress me. With this mindset I turned towards the Nokia shop (right) and thought it to be just one of those things.
Inside the shop it got a little better. On the ground floor it focussed on the usual promotion stuf, but it offered huds and flying phones as well.
The second floor has a phonestand in which you can give feedback on the various models
When I walked out of the shop, my view was largely blocked by a large peacock, which stood in front of a rental sign. "Oh no... not rentals," was my first thought.
Then suddenly I noticed the virtual representation of the Burj Al Arab, the world's tallest hotel.in Dubai, which had several empty floors, several Nokia branded offices (mainly Scope Cleaver Design) and finally I noticed a MetaLife office. Here I got my first impression that they are really trying to fit their slogan "Connecting People" to this virtual world.
With that in mind I suddenly looked upon the build with new eyes. The whole of the sim is set up as a beach resort with various huts and bars along the inner lake. Although the main landmark is the Burj al Arad from Dubai, the statues from Easter Island dominate the scenery. The beachhuts are filled with benches, fireplaces and jacuzzi's to meet up. The sitting animations are always in couples. It's about connecting people, not sitting alone.
Finally, I took a ride with the Jetski and noticed a Greenie on the sim as well.
It wasn't really busy at the sim, so I can't really tell if it's a big success. To me it looks like they've managed to take their presence a step beyond their competition, but I don't know if it will be enough to really start connecting communities. It will probably depend on the type and frequency of events they will plan at the island.