Saturday, March 22, 2008

Virtual Banking (16): Keytrade

Upon posting the update RL Brand Directory for Second Life just before the weekend, I received a number of tips on Belgian firms from my pal Pieter Bosch over at the Second Life Crew blog. One of them was already on my to do list, the Keytrade Bank. So, moving from Italy's Banca Carige to Belgium's Keytrade Bank would be a nice contrast.

The Belgian Keytrade Bank is an internet bank and is a 100% subsidiary of Crédit Agricole, also present in Second Life and blogged here at MindBlizzard in summer 2007.

Belgium's first online investment site VMS-Keytrade, saw the light of day in 1998. It experienced immediate success and dazzling growth. In 2002, VMS-Keytrade became Keytrade Bank and acquired its banking status by taking over RealBank.

Today, Keytrade Bank is part of the Crédit Agricole Group, one of Europe's largest banking groups (total assets of € 913 billion and own funds of € 66 billion).

The bank's build is quite simple: One main office at a small island, a little gardening to liven up the terraforming and that's it.


On the inside, there's a difference though. It's quite spaceous, with several seats and small offices filled with Scope Cleaver design.



Upon entering you cannot miss the sim's prime feature: The exchange. This is one of the first actually usefull features I've seen in visiting 16 banks and various financial corporations in Second Life as it gives a live exchangerate of the Linden Dollar against various currencies.






Aside from the live exchange, you'll find some freebees (T Shirts) and a nice Zeppelin to fly over the island. We're not done yet. Among the freebee stands, there's another usefull tool to be found: A HUD which also gives you the conversion rates plus financial news


"KEYTRADE BANK and DOW JONES NEWSWIRES launch on Friday the 23rd of November 2007 a NEW second generation Financial NEWS and Currency Conversion HUD in Second Life.This second generation HUD features besides the currency converter with Real Time currency conversion rates of 12 different currencies in relation to Linden $ now also Real Time FINANCIAL NEWS from DOW JONES NEWSWIRES.The NEWS are accurate financial breaking news and headlines, together with rolling commentary and in-depth analysis.With a click of a button on the Keytrade Bank
HUD a stylish news screen slides out of the HUD and displays more than 2000 characters of financial NEWS.The slide screen displays the NEWS with a Headline and date. You can further browse the NEWS feed by simply clicking on the page arrows."
(SL Newspaper BNC)

Although I can't say the build is spectacular, the HUD and exchange make up for it as this actually is a serious attempt at connecting the RL and Virtual markets.

SLURL: http://slurl.com/secondlife/Keytrade%20Bank/128/128/0

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