Wednesday, September 24, 2008

CIGNA Healthcare in Second Life

One of the latest, more interesting, corporate excursions into Second Life probably has been the immersion of the US Based insurance company Cigna.

"CIGNA can trace its roots back to 1792, and the founding of the Insurance Company of North America (INA), the US's first marine insurer. Its first life insurance policy was issued two years later. In 1865, the Connecticut General Life Insurance Company (CG) was formed in Hartford, Connecticut. Nearly 120 years later, in 1982, CG and INA merged to form CIGNA. In 1993 CIGNA introduced its Tree of Life brand identity. In 1998, CIGNA sold its individual life insurance business to Lincoln National Corporation, and the next year it sold its property and casualty insurance business to ACE Limited. In 2000, it sold its reinsurance business to Swiss Re. In 2004, it sold its pension business to Prudential Financial. CIGNA's business segments include CIGNA Healthcare, CIGNA Group Life & Disability, and CIGNA International, all core businesses designed to help customers improve their health, well-being and security." [wikipedia]

Cigna has teamed up with Metaverse Development Company Method to shape their virtual presence. In what I think is a highly succesfull build the company focusses on health awareness, as thinking in the Healthcare business (and thus healthcare insurance) shifts from treatment to prevention.

Unfortunately the island itself is closed for the general public, but I hope to be able to post some more info shortly. In the mean time, here's some links to the press coverage the immersion received:

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