In a world...
"In a world where man fought machine... and machine won...".
Imagine this to be the opening line of a movie trailer, with the voice of Don Lafontaine, the king of voice-overs who just passed away, and you'll be sitting up straight, ready to watch a blockbuster movie, like Terminator - Judgement Day. Well, maybe you are. We're watching the Terminator-Google Mashup.
The Google Empire
Yesterday I blogged about the newly released Google Chrome browser ready to take on Internet Explorer and Firefox. I'm noticing I'm using Google products more and more often. It almost scares me how much I like Google products. It probably started because of my dislike of Microsoft, being too big and too dominant, but now Google itself is becoming such a monolith. Google gets into your life.
- Google Search: They know what you do on the internet, know your interests (even your most private ones).
- Google Mail: They get into your email, know your contacts and the contents of your mail.
- Google Docs: Now they know even the things you don't mail and it won't be long untill the Google writer and spreadsheets move into the office space.
- Google Android: Has the power to compete with the top producers of the mobile phone market. Now they can also follow your phone conversations and know where you are.
- Google AdSense: They try to gigure out what you do, add sense to it and create desires in you to buy. It won't be long untill AdSense gets into your banking account to cross-advertise on every purchase you've made.
- Google CheckOut: Now they're not only advertising you tyo buy products, they actually start making the transactions too.
- Google Maps: Along with their mobile technology they know where you are, and where you wanna go. project this into...
- Google Earth: and they'll have a 3D rendering of you and everything around you. It's Big Brother watching you.
Is Google turning out to be the Skynet of the present, moving towards domination? In Science Fiction and Cyberpunk novels (such as Neuromancer) we see that massive companies rule the world and have taken over command from national governments, often creating a dystopian society. The question is: "is it Science Fiction, or is it becoming reality?"
If you read Adjiedj Bakash, Hollands premier trendwatcher, it is becoming reality. he observes the birth of a new economic world order as one of the big megatrends of the next decade. I'm not sure if we're there yet, but it's starting to look very creepy with Google at the helm. Maybe it isn't Paradise lost yet, but it sure is Privacy Lost.