Monday, September 29, 2008

Linden Lab appoints Tom Hale as CPO

Early this morning Linden Lab, creators of Second Life, released a press statement in which they announced Tom Hale as Chief Product Officer. To Linden Lab it is the next of many steps they've taken over the past year to move Second Life from a startup to a viable, mature, business.

Linden's CEO Mark Kingdon says:

“Tom brings deep experience at every stage of the product lifecycle – from creating, launching and marketing great products to building large businesses
around them. Second Life is made up of an unusually complex array of products, and few executives have the range required to craft and execute a product strategy for such a rich, vibrant and diverse experience. Tom does. He will play a pivotal role in taking Second Life to the next level and will be a great partner for me.”

Indeed, Second Life is made of remarkable products, but most of these reside with the inworld residents. It will be Tom's job to productize the grid, splitting it up into neat customer and business-ready packages to monetize.

Read the full press release here (along with Tom's CV)

Curious to see where Second Life be going? Then join in for tonight's Metanomics session where Philip Rosedale, former CEO of Linden Lab will be attending a panel discussion on his vision for Second Life.

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