Monday, October 20, 2008

Best Buy Bailout

Last week I blogged the closure of the popular Second Life magazine "The Avastar," which in its heydays was a good source of information when it came to providing info on new companies entering Second Life. Currently they're running a review on the top stories of 2008, but I'd like to pick out a small article on a company in Second Life which they ran back in august and which I totally missed.


Geek Squad Island closes
By: Jaager Himmel

GEEK Squad Island, which has helped thousands of residents with technical computer help, has been forced shut down by its RL owner, says one disappointed staff member. The island is set to close on September 7 after owners Best Buy continually refused permission for it to be properly promoted, according to the source who wishes to remain anonymous.

He told The AvaStar that he had been encouraging Best Buy to let him hold events such as computer training classes and technology seminars to boost traffic flow but was rebuffed at every attempt. He continued to try to promote the island by hosting events without telling Best Buy, and by working with other tech companies in SL.

Corporate ignorance

Best Buy ordered him to stop all further events, and hand over all contacts he had made with other companies. The anonymous staff member said: "It's a failure of corporate vision on the part of Best Buy." He added that, like many other firms in 2007, "they jumped into SL without any forethought". He cited a lack of basic understanding of how things work in SL as the main reason Best Buy has failed in its virtual venture: "Corporate ignorance of the ways of the grid lead to another untimely death of an island."

The question is, did I really miss it? Probably not. Still I'd like to put it up for sake of completeness as I've been trying to track all real life companies immersing in Second Life in the past year and a half.

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