Connect - Again?

It's been around for a while, but somehow it hasn't reached critical mass yet in Europe. It was not untill yesterday that I noticed Yahoo had a nice new app out on the web: oneConnect. It was launched as early as februar this year.

Yahoo has upped the ante in its campaign to rule the mobile Web.

On Tuesday, the company announced at the GSMA Mobile World Congress here OneConnect, a new tool that allows mobile phone users to aggregate their social-networking updates and messaging in one spot on their phones. The service integrates directly with a phone user's address book and allows people to share status updates and messages from a variety of messaging and social-networking platforms. This means it can provide status updates from Facebook or MySpace.com as well as provide access to e-mail and archived instant-messaging chats. [Read full article here at CNet]

Okay, here we go again. Time for yet another tribal migration, another MeToo social networking app where we can leave our personal data up for grabs. Right now every new web 2.0 app is about converging streams, plugging things into something else, creating more of the same data stream, to pretty much the same people. Why is this different than say Facebook, or Plaxo?

Let's have a look at some of the features.

There is a distinct difference. oneConnect does connect. It doesn't require building a new profile like Facebook, LinkedIn and Facebook. It simply leverages my existing social networks in their current states which saves me going through the hassle of importing contacts and extensive profiling once more.

oneConnect services the usual stuff, converging contacts and lifestreams from multiple sources, but also adds some new features into the mix.

This is what I consider oneConnect's biggest advantage over the existing competition, it allows you to post across different platforms. Better yet, it let's you select which platform you want to push your content to. And although we often use these platforms for specific purposes, often we'd like to update our status to all of our networks, or just to announce a new blogpost without starting up Pownce, Twitter and Jaiku.

Another new one (to my knowledge) in the social space is the integration with Instant Messaging applications making oneConnect one of the most versatile communication platforms out there at the moment.

Now does this all make oneConnect the next killer app for the web? Not yet. It isn't stable yet, it's buggy and has performance issues. It doesn't support enough feeds or services yet and you're pretty limited in the amount of contacts you can add.

Aside from the number of feeds and sources to leverage, there are a few other things that are still lacking to get the next revolution going. We still need some innovation to make the next level of social networking. Yes, oneConnect has some nice extra features over other lifestream aggregators and social portals but it isn't enough to herald a new massive tribal migration on the web just yet.