Saturday, October 04, 2008


The people I hang out with are either dedicated gamers (people that play World of Warcraft, Warhamemr, Lord of the Rings Online or Rapelz), or metaverse enthusiasts that explore virtual worlds and do interesting blah blah on interoperability and portability. In neither community we take 3D chatrooms very seriously and why should we? Those are just chatrooms, not entire worlds. When we chat, we use twitter, msn or skype.

I guess that's not fair on the chatrooms. Let's be honest. What have we seen of corporate use in virtual worlds sofar? Most users to Second Life do little else than using it as a social hangout to chat or do other social stuff which could easily have been done just as good in a 3D chatroom.

We can laugh at most of these 3D chatrooms and wave them away as being niche things in the industry. This is true for a number of these environments, as some can barely reach 2.5D or have a sole focus on sex, like Rapture or Naughty America, but there's one that stands out among its peers: IMVU.

I Envy You

You just can't miss IMVU these days. Whereas the majority of 3D related ads was taken up by World of Warcraft about a year ago, lately the ad market for 3D products seems to be dominated by IMVU. In the picture below a screenshot from the IMVU website, and 5 different IMVU ads I encountered in the last 5 hours at technorati.

Aside from the addvertisements, I don't hear a lot about IMVU, but it's serious business out there. In the past year they've grown rapidly - without much fuzz overtaking even Second Life in users - growing to over 20 million registered users, with about 600K active users every month. So what is IMVU exactly and why is it so succesfull

IMVU is a graphical instant messaging client with over 20 million registered users, and over 600,000 active monthly users, as of June 6th, 2008. Currently, it is in public beta, and has been available since April 02, 2004. It is developed by IMVU, Inc., founded by Will Harvey, a video game developer and founder of There.

IMVU has world’s largest catalog of virtual goods with over 1.5 million items, produced by over 100,000 content creators. It has generated $1 million in revenue per month, 90% of which comes directly from consumers who buy IMVU credits and virtual goods.

The primary focus of IMVU is the ability to use personalized 3D avatars and environments that let the user interact with the person they are chatting with. The secondary focus of IMVU is allowing the members to develop content that can be purchased by other members for use in personalizing their avatars and environments. [Wikipedia]

In general the presscoverage for Virtual Worlds has been dominated by Second Life, both positive and negative. The people I've spoken to, working at other Virtual Worlds generally feel most impact of the negative publications about Second Life, and feel they have hurt the industry and hampered growth. Yet again, this does not seem to be true for IMVU. They've mainly steered away from the press and did their own things. IMVU started up in 2004 and it took them four years (!) to release their first press statement, or as IMVU's CEO Cary Rosenzweig said last June:

"Today we take a big step for IMVU as a company - we’re issuing our first-ever
press release.

We are starting public relations (“PR”) activities for the first time in order to tell the IMVU story to a larger audience. We want to reach out and attract even more people to IMVU so that you have more people to meet, more people to have fun with, more people to buy your items from the catalog, more people to become content creators themselves."

And this was only after they've hit the 20M user mark.

In November last year I made a short overview of chatroom. To see what elkse is out there, check out this blogpost.

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