Saturday, March 29, 2008

Brussels Airlines: Subtle and Smart

Hundreds of companies are trying to understand the Metaverse and find a use for 3D environments that has meaning to their business. Most of them have failed... for now.

Last year I stumbled upon the website and blog B-Places, which basically is a guide to the toprated places in Second Life. Second Life residents rate the places they've visited and the website shows the sims to visit. An excellent move, even more so if you know that B-Places is powered by Brussels Airlines, a Belgian airliner.

The B-Places formula fits neatly into the corporate communications which uses the B-.... terminology a lot (see inset of b-flex economy) and what do you do when you're an airliner and get down to the Metaverse?

Exactly, an airline's core business is to bring people from place to place. In the virtual world however, you don't need transportation. You can just teleport. Airliners have become obsolete. Yet Brussels Airlines knows that bringing people from place to place is just a means to a goal. It is actually about people going to destinations. So if you can't do the transportation part, focus on the destinations. That's exactly what the B-Places directory does.

Here's a short promovid on YouTube:




Here's a snapshot of the website:


Toprated places in Second Life are the Botanical Gardens, but also Rezzable's Greenies and the Caribbean are among the citizens favorites. To me this is a very succesful and creative way to experiment with virtual worlds. It isn't outright branding, but subtle and smart.

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exitSL Avastar Recap

The new Linden Lab Trademark policies have caused a row amongst bloggers and citizens of Second Life. Allthough the actual legal impact may not be as big as feared at first sight, it still is a fuzz and the manner in which in was announced has certainly caused havoc. The exitSL logo I created to express my 'frustration' made it to this weeks' Avastar (Issue # 67).

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Friday, March 28, 2008

More Japanese Intelligence

Yesterday I checked out a particular sim in the Japanese cluster, called Intelligence. It belongs to yet another Japanese employment company, residing on the Doda website. I can't tell you much about the company, as there was no English page on the website available.

Wikipedia wasn't much help either, as it only writes:

"Doda (Dogri/Hindi: डोडा) is a town and a notified area committee in Doda district in Jammu & Kashmir of India. Or Job change information site in Japan"

As said, the sim is setup in the busy Japanese cluster, next to the marvellous sims of Mirai and Suntory, and is crafted as a futuristic urban sim, which is strengthened by the skyscrapers from some of the other sims surrounding it. There appear to be two main buildings:


A number of smaller buildings and stands can be found across the sim. Some with information and promotional stuff, some with unknown purpose.

As for the jobs... in the two main buildings there are several signs with avatars depicting jobs and japanese advertisements. Inside the main tower, at the center of the sim, is an information room, which I'll call the 'warp core room' as the central information pillar reminds me somewhat of a Star Trek warpcore.


From inside the main Intelligence Tower, the 'warp core room' you can also teleport up into the tower to a room in which you can experience a job, in this instance a Chinese Language Teacher. You have to look hard though, I needed a little help from a Japanese friend to find the teleport. It's located in the 'warp core room', look for a blue door, click it and answer some questions.


SLURL: http://slurl.com/secondlife/intelligence/126/72/42

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Thursday, March 27, 2008

SEAT and Mitsubishi inSL

Just spotted in Second Life: Car manufacturer SEAT. Not much more to tell as the island is blanked out and inaccesible.

SLURL: http://slurl.com/secondlife/SEAT%20auto%20emocion/128/128/0


And another automotive company (and many other things) is rezzing in Second Life as well, Japanese Mitshubishi Corporation is going six isle strong.

SLURL: http://slurl.com/secondlife/Mitsubishi%20Corporation/128/128/0

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Failure to Ping

There's something fishy going on. I changed my blog layout last week and suddenly it didn't update my technorati ratings anymore. After tweaking a bit with the metadata I did get an update.... but it was a one time only. Now three days have past and no update.

The funny thing is, it does show the blogs that link to the recent articles, but still it doesn't pick up the latests posts. Yet my feedreader picks up new posts without any problem.

Well, it's back to the drawing table. For now, I'll put back the old design.

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Wednesday, March 26, 2008

Eduverse Symposium videos online

Finally... they're there. The online video's of the Eduverse Symposium.


"After a considerable amount of time transcoding, uploading and and messing with WP plugins, I have managed to get the entire first symposium parsed and online. The videos are viewable on the “Symposia” page"

If you can stand the sight of me, pay attention to the first intro video, titled "VJ's intro" where I try to start up the conversation on Education in Virtual Worlds. I'd advise you to pay close attention to Dr. Jay Bolter on Augmented Reality and Dr. D. Danforth on the Testis Tour.

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AWE kicks off Easter Quest 2008

AWE - Active Worlds Europe, is keen on Quests. Every year they organise several questsd in the 3D worlds of Activeworlds Europe, and every time in completely different surroundings. This time, everyone will be looking for Easter eggs in different worlds, and gain points that may entitle you to prizes.

The AWE Easter Quest 2008:

  • Start: Saturday, March 29, 19:00 hours (Dutch time)
  • End: Saturday, April 5, 24:00 hours (Dutch time)
  • Prize ceremony: Sunday, April 6, 19:00 hours (Dutch time)

This Quest has something special in addition to the other worlds… There are 12 mazes you can only get through if you are good at maths! Every room contains Easter eggs with points, but you can only visit the next room if you got an A for the exercise in the previous room! It could be a good exercise to test your maths knowledge. (and Dutch, as all exercises are in Dutch).

Many of us know only the online demo world of Active Worlds that's been sitting around for ages. You can register here for a tourist account and walk around for a few minutes. Citizenship comes at a price, but as Activeworlds Europe celebrates its 5th birthday this year you get a free membership (2 weeks). You can extend this citizenship by converting the points you've earned during the Quest. If you're good, you can earn yourself a free year of citizenship or even a dedicated private 3D world.

What's the difference between a citizen and a tourist in Active Worlds?

Tourism Everybody can enter our Universe for free as a
Tourist. You can chat with other people, play games, win prizes and even build your own home in one of the public worlds. However, your options and choices of Avatars are limited.

Citizenship Our Universe contains many public Web Worlds
that you can explore for free as a tourist, although citizenship gives you more privileges. If you want to explore all these options, become a Citizen of Activeworlds Europe. This gives you a registered name, a large choice of
avatars, permanent builds and features like contact lists, instant messaging and private conversations in most worlds. It also allows you to open your own Web World. Citizenship costs €6.50 per month or €65 per year.

Is this interesting for you English folks? Maybe not. Maybe you're not interested in doing math-quizzes at all. But with a two week free citizenship, it gives you the chance to explore more worlds and options than the online free demo and explore a bit and see what AW is capable of.

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inSL Program - exitSL Fun

Logging into Second Life yesterday, a new ToS (Terms of Service) was pushed. As usual, you hardly read these things and click 'accept', but this one is tricky. Especially for bloggers.

The thing is... they've started being picky about the use of the Second Life(TM) logo. On monday the 24th, Linden Lab opened the all new Brand Center;


"With the Brand Center, we’re also launching the inSL Logo Program, which provides a new community logo for Second Life Residents. Display the inSL logo to show you and your brands are a part of the Second Life community. This logo may be used on your website, business card, promotional materials, product packaging, and in many other places where you may wish to promote your contributions to the Second Life world. When using the logo, be sure to follow the Guidelines for Using the inSL Logo."

Be sure to comply, and change your blog. You've got 90 days;


"If, after reading the Trademark Guidelines, you realize you’re using a Linden Lab trademark incorrectly, please use the next 90 days to change your use to comply with the Guidelines. For more information, see our FAQ. Signing up for the inSL Logo program is fast and simple."

Signing up for the inSL Logo program might be fast and simple, changing years of blogging is not, and, what does it actually mean to you and me? As James Wagner Au describes it at New World Notes:

The Lindens have announced a 90 day amnesty for third party sites and individual users which incorporate the company's eye-in-hand logo or the Second Life/Linden Lab name into its material. Extensive FAQ here. An SL bloggers group has an extended conversation here, and offhand, I tend to agree with Kanomi Pikajuna, who says, "A company as dependent as Linden is on the goodwill and contributions of their community cannot possibly be stupid enough as to harass their fans for failing to put a TM after their company name. My guess is these guidelines are there to give them protection and cause to go after bogus currency exchange web sites and other profiteers."


Unsurprisingly, the new policy has caused some ripples of anxiety, particularly among longtime Residents who've enjoyed five years without this being much of an issue. (Especially as it'll apparently impact sites that have long included variations of "second life" in its URL.) Jennyfur Peregrine, for example, who co-launched the annual Second Life Community Convention with the Lindens' blessing in 2005, says, "I know that we are not alone in our contempt for this new decision."


One resident, Rheta Shan, has gone to extremes though in cynically replacing every mentioning of Second Life in her blog to You-Know-Where.




Another way is to replace the old Second Life(TM) logo with the logo of a Dutch shoe manufacturer, called Teva, which basically is the hand...

What happens if I don't agree with this new stuff? I'm going to get kicked out of Second Life (TM). The thing is. I'm a paying resident. I agreed to the terms of service at the time I registered, and when I renewed my subscription. I'm actively considering to not renew my subscription and follow the EXITSL strategy as Linden Lab isn't doing much to keep the fun alive, nor to improve on business usage of the Grid.

PS - there's absolutely no Trademark or Copyright on the EXITSL logo. Use freely.

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Tuesday, March 25, 2008

Wipro Innovation = Redundancy?

Today's last expedition led me to te Wipro Innovation Isle (I guess it they'd love to abbreviate it to Wii - but that one's already taken in SL). For people working in the IT Services a well known name as it is one of India's giants when it comes to IT services.

"Wipro Tech is an information technology service company established in India in 1980. It is the global IT services arm of Wipro Limited (in operation since 1945, incorporated 1946). It is headquartered in Bangalore and is the third largest IT services company in India. It has more than 79,832 employees as of December 2007, including its business process outsourcing (BPO) arm which it acquired in 2002. Wipro Technologies has over 300 customers across U.S., Europe and Japan including 50 of the Fortune 500 companies." (Wikipedia)

Near the end of 2007 there were speculations of Wipro Technologies considering to take over Capgemini and thus Sogeti as well, but in the end it was a no show. The corporate website puts focus on 'applied innovation';

"At Wipro we have fine-tuned the science of viewing innovation through the lens of practicality to design unique solutions for end customers. Applied Innovation is the ability to infuse newer ideas and newer ways of doing things into all parts of the organization, and improve business outcomes, often without major disruptive change. It is a 360-degree business approach covering process, delivery, business and technology Innovations that help Wipro to work
collaboratively with clients for cost take-outs, speed to market and new business opportunities."

It is this theme that is the starting point for the Wipro presence in Second Life, which looks to be in the first stage of the experiment. It is a 3 sim cluster, of which only one is fully build, one only holding an expo stand and an empty sim.

Applied Innovation is the ability to infuse newer ideas and newer ways of doing things into all parts of the organization, and I can well imagine this applies to their Second Life expedition as well. I do believe we have to bring Virtual Worlds (newer ways) beyond the average marketing department (i.e. into all parts of the organization). The question remains how to do this.

Let's see if Wipro can bring the answer. The sim is filled with an assorted array of buildings, with two larger builds standing out. The first of these is the 'Learning Center' and is shaped a little like the Sydney Opera (not really, buyt you can see which building I'm referring to).



Please reread the lines on the triple sim: "One build, one half build, one empty." This is pretty much the case with the Learning Center as well. It holds two auditoria, and right outside there's an amphitheater. Also, at the second level it has several empty officerooms.



Further onto the campus we see various buildings, like a 'Client Engagement' building, a library and a datacenter each filled with several workstations / cubicles.



Finally I arrived at the second large building, a four storey square concrete office block which looked a little cramped when I walked into the hall and up the staircase. It made me wonder how much of the build is actually shaped like their real life offices... This building is labelled 'Offshore Development Center' and that is what interests me, what would bring innovation to the virtual workspace.


I was a little disappointed though when there were more rooms with workstations, and more and more. But no show. One of the great benefits I see for Virtual Worlds is what they potentially can do for the offshoring industry, as offshoring projects often require a lot of attention; extra management, extra communication, extra code checking etcetera and in the virtual workspace where you can collaborate while both in offshore and rightshore location would greatly aid this process.

Yet I'm fully aware of the limitations Second Life has in this regard. There's no real integration with development suites or management tools. Then there's always the issue of security. I can't really blame Wipro for not finding the solution for Second Life, but I had hoped for more info, more ideas.

The last redundancy in the sim was when I moved from the cantine inside the ODC to 'the Glacier', a cafe on the campus.

As for the build itself, I find it of average quality. It is a melee of textures (a lot of default SL texturing) and styles. As I said, I'm under the impression that part of it is based upon real life buildings, so maybe they had to work with what they had. Otherwise, I'd say the triple auditorium, the cramped staircases etcetera don't really utilise the 3D-ness of a virtual environment.

SLURL: http://slurl.com/secondlife/Wipro%20Innovation%20Isle/109/225/23

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Eye Gaze Interaction

For those of us having problems navigating Second Life, there's some new technology about to hit the market.

The video shows eye gaze interaction with Second Life using our "Snap Clutch" software; developed at De Montfort University, UK in collaboration with University of Tampere, Finland. The software allows us to change quickly between
interaction modes to allow for a more real-time gaming experience. This research will be presented at ETRA 2008, US.

For more information on the project please visit: http://www.cse.dmu.ac.uk/~svickers/ and http://www.cogain.org/

When looking at the video, I'm pretty impressed with the technology. However, when you've got both hands left, use them, as this is getting very passive.

Thanks to Pieter Bosch for the Tip.

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Pasona Recruitment

Remaining in the employment branch, but crossing an ocean in Real Life, there's Pasona which first started as Temporary Center Inc. in 1976 and now is one of the leading Employment services in Japan.

Ever since its inception, PASONA GROUP has used job creation to pursue a clear corporate philosophy of building a better society and creating a system of employment infrastructure that provides each individual the opportunity to work and the freedom to find the job of his or her choice.

There isn't much to tell about this build. Like many other Japanese firms they've decided not to build a dedicated island, but take a parcel in the busy Japanese cluster. And seemingly it works in this case. Today is just a regular Tuesday and the agency had a crowd of 25 avatars looking for a job, which is more than I've found in many many corporate sims on any given day except for 'grand openings'

SLURL: http://slurl.com/secondlife/Shibuya%20West/128/181/22/

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Monday, March 24, 2008

The Grand Ducale and Grand Duchy of Luxembourg

The Grand Ducale

Sticking in the same region as my former blogpost on the Belgian recruitment sim of Vacature Reference there's another one from the Grand Duchy of Luxembourg , not surprisingly called "Grand Ducale" which is surrounded by sims called Luxemburg Careers and Luxemburg Business. Unlike the "Grand" part of the official name, Luxemburg itself is a pretty small country, I have no doubt there are ranches in the US and Australia which have larger backyards. A little history:

"The recorded history of Luxembourg begins with the acquisition of Lucilinburhuc (today Luxembourg Castle) by Siegfried, Count of Ardennes in 963. Around this fort, a town gradually developed, which became the centre of a small state of great strategic value. In 1437, the House of Luxembourg suffered a succession crisis, precipitated by the lack of a male heir to assume the throne, that led to the territory being sold to Philip the Good of Burgundy. In the following centuries, Luxembourg's fortress was steadily enlarged and strengthened by its successive occupants, the Bourbons, Habsburgs, Hohenzollerns, and the French, among others. After the defeat of Napoleon in 1815, Luxembourg was disputed between Prussia and the Netherlands. The Congress of Vienna formed Luxembourg as a Grand Duchy in personal union with the Netherlands. Luxembourg also became a member of the German Confederation, with a Confederate fortress manned by Prussian troops." (Wikipedia)

The triple sim setup is not about promoting Luxembourg by displaying it's landmarks, but is a rather cartoonish carnival of recruitment stands. It's lively colored and an original design. I like the small details like the sculpted trees and the overall quality of the build.


To get down to business, most of the time sites like these are rather empty, but it seems they are preparing themselves for large recruitment event, not only aimed at Luxembourg, but


The 3 sims, taken together, provide a large recruitment facility. The first event was actually held at the end of November, 2007, to recruit staff for GAX Technologies. I think this may have been something of a proof of concept, since GAX are (I think) the builders of the site. According to the Working Worlds website, the next fair is on the 28th March, 2008 - though the information on the island itself points towards a fair on 29th May. (Aleister Kronos)

Some familiar names appear (again), like recruitment companies Randstad and Manpower, both active in Second Life as well and a number of dedicated spaces for clients like Dexia (finance)








SLURL: http://slurl.com/secondlife/Grand%20Ducale/128/128/0

The Grand Duchy

There's also a sim out there called "Grand Duchy" which seems to be the national immersion zone for Luxembourg, but aside from a few shops it's still rather empty and under construction.




SLURL: http://slurl.com/secondlife/Grand%20Duchy/128/128/0

PS: I'm having a Technorati-frustration at the moment. It hasn't updated my blogposts for a while now. Either I screwed my rpc-ping settings when I changed the template, or Technorati is screwed for the weekend.

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Virtual Career City

The next Belgian sim is Vacature References, a joint effort by Belgian career sites vacatures.com (targeting the Dutch speaking Belgians and the German speaking minority near Eupen, St. Vith and Malmedy in the Ardennes) and references.be (which targets the French speaking Belgians), hence the double name.

Fortunately, this is a proper build. It is well designed, though a little low on texture (actually quite German-White in texturing).



It has several bars and lounges as well as a kind of jobshopping boulevard, a mall where several Job agencies, like Randstad, Accent and Eandis have a small office, but also clients like Logica CMG and Bosch.







SLURL: http://slurl.com/secondlife/Vacature%20References/128/128/0

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Basic Belgian Business Builds

Up till now I haven't seen much Businesswise activity from the Belgians in Second Life, although there is a pretty active Belgian community present in Second Life, which shows in a pretty large amount of Belgian cities to be recreated in Second Life; We've got several Brussels / Bruxelles sims, Brugge, Gent etcetera. What I'm told though is that most attention still goes to entertainment and mature content.

One of the first Belgian companies to rez was Dutch / Belgian radio station Q-Music (which has already left Second Life again). A second was telecom provider Belgacom and in november 2007 there was the Keytrade bank (which I blogged just before the weekend). When I published the updated version of the RL Brand Directory though, I was prompted with a number of Belgian firms on the grid. Most of these aren't on dedicated sims, so it's no wonder I haven't spotted them.

First of these firms are on the bordering sims Chopin and Beethoven, and are build by Metapartners.

MetaPartners NV currently owns 15 islands in Second Life®, making it the largest sim owner in Belgium: Beethoven, (home to Packaging & Converting Essentials), Grieg (home to MetaPartners itself), Chopin (home to UniPartners) as well as Vivaldi Spring, Summer, Autumn and Winter, which are the R&D areas of UniPartners. Other islands are Albinoni, Bizet, Bach, Mozart, Verdi, Haydn, Ravel and Brahms.

The companies in question are Packaging & Converting Essentials - which deal in... guess what: Packaging and Converting -

Packaging & Converting Essentials has been using Second Life® for almost a year now as an additional communications tool to its RSS feeds, newsletters and website and has expanded its already global reach to a virtual environment, where residents can read the newsheadlines and access the
website directly.

and the second one, UniPartners, is an IT Service provider.

UniPartners NV, with over 80 IT specialists, uses the virtual world as a recruitment area, a meeting place for its own employees, a place for staff meetings, trainings and conferences. In addition to that, UniPartners NV also has a competence and R&D center.

To be honest, I wasn't really impressed when I visited the sims. It's all pretty basic. Here are a few snapshots:




There are a few other Beglian firms I intend to visit, I hope they'll be more like the Keytrade and Belgacom builds than these firms who probably don't have a clue to what the potential of virtual worlds can do for these companies.

SLURL Unipartners: http://slurl.com/secondlife/Chopin/128/128/0
SLURL P&CE: http://slurl.com/secondlife/Beethoven/129/127/24

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vBusiness Expo - April 2008

It's been a couple of months since I heard the first plans from Clever Zebra to organise yet another vw conference and expo. Here's the first announcement:


The vBusiness Central project in Second Life will launch in April with a 4 day Expo, to be held bi-yearly in April and October (which coincides with the Virtual World Conference).

The conference aims to cover 4 key areas:

We'll be announcing dates and details very shortly. If you want to keep up with developments, including other Clever Zebra events and product updates then join our email list to be first with the news.

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Roleplaying Potter at Hogwarts

While browsing Paisley Beebe's Flickr Photostream I came acros this picture:

I couldn't find any more, so I went into Second Life to see if I could find Harry Potter and found the Hogwart Project Group. They've build several important decorums from the Potter series in Second Life (Two sims: Sunset Harbor and Phoenix Estates).


This first snapshot is of the Wizard's Alley:

The second snapshot is the Hogwarts school of Magic, and at the right bottom the Quidditch arena:



Finally, there's the Hogwarts express that traverses between the Hogwarts School of Magic and the Wizard's Alley.

A virtual world like Second Life is extremely suitable to do things which are not possible in Real Life, like playing Quidditch. I'd suggested this to a friend of mine a little over a year ago. He was very doubtfull. Off course, there are tons of Potter fans out there who'd love roleplaying the series. However, he was weary of copyright issues. The Potter series have been such a smashing success that it would probably be very hard to get Rowling's blessing to recreate the series in Second Life.


This build is certainly not an official build, but a very great hobby project. I don't think they've considered copyrights, but it's fun while its there.


SLURL: http://slurl.com/secondlife/Sunset%20Harbor/128/168/27

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It's Captain Jack

One of my daily routine jobs as a blogger is checking Technorati to see if there are new links to my blog. When following one of these links I noticed a familiar face...

Yes it's captain Jack Sparrow. It's not Johnny Depp though, but Tay Runo. The beautiful lady at his side is Jojamela Soon. The picture is taken by Paisley Beebe at Sailor's Cove.

Do have a look at Paisley's Flickr Photostream as there is a ton of really great pictures of Second Life, utilising almost every option provided by the WindLight client.

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Sunday, March 23, 2008

Blog Restyle

Here's a small update. Over at the main MindBlizzard website I've installed Joomla 1.5 and worked hard on the design. Last night I tweaked a bit and rebuild the Joomla template to replace my blogger template. Here's a snapshot, but off course, you already see the new template at work (unless you're reading the feed)

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Saturday, March 22, 2008

Virtual Banking (16): Keytrade

Upon posting the update RL Brand Directory for Second Life just before the weekend, I received a number of tips on Belgian firms from my pal Pieter Bosch over at the Second Life Crew blog. One of them was already on my to do list, the Keytrade Bank. So, moving from Italy's Banca Carige to Belgium's Keytrade Bank would be a nice contrast.

The Belgian Keytrade Bank is an internet bank and is a 100% subsidiary of Crédit Agricole, also present in Second Life and blogged here at MindBlizzard in summer 2007.

Belgium's first online investment site VMS-Keytrade, saw the light of day in 1998. It experienced immediate success and dazzling growth. In 2002, VMS-Keytrade became Keytrade Bank and acquired its banking status by taking over RealBank.

Today, Keytrade Bank is part of the Crédit Agricole Group, one of Europe's largest banking groups (total assets of € 913 billion and own funds of € 66 billion).

The bank's build is quite simple: One main office at a small island, a little gardening to liven up the terraforming and that's it.


On the inside, there's a difference though. It's quite spaceous, with several seats and small offices filled with Scope Cleaver design.



Upon entering you cannot miss the sim's prime feature: The exchange. This is one of the first actually usefull features I've seen in visiting 16 banks and various financial corporations in Second Life as it gives a live exchangerate of the Linden Dollar against various currencies.






Aside from the live exchange, you'll find some freebees (T Shirts) and a nice Zeppelin to fly over the island. We're not done yet. Among the freebee stands, there's another usefull tool to be found: A HUD which also gives you the conversion rates plus financial news


"KEYTRADE BANK and DOW JONES NEWSWIRES launch on Friday the 23rd of November 2007 a NEW second generation Financial NEWS and Currency Conversion HUD in Second Life.This second generation HUD features besides the currency converter with Real Time currency conversion rates of 12 different currencies in relation to Linden $ now also Real Time FINANCIAL NEWS from DOW JONES NEWSWIRES.The NEWS are accurate financial breaking news and headlines, together with rolling commentary and in-depth analysis.With a click of a button on the Keytrade Bank
HUD a stylish news screen slides out of the HUD and displays more than 2000 characters of financial NEWS.The slide screen displays the NEWS with a Headline and date. You can further browse the NEWS feed by simply clicking on the page arrows."
(SL Newspaper BNC)

Although I can't say the build is spectacular, the HUD and exchange make up for it as this actually is a serious attempt at connecting the RL and Virtual markets.

SLURL: http://slurl.com/secondlife/Keytrade%20Bank/128/128/0

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Virtual Banking (15): Gruppo Banca Carige

Sticking in the Italian corner, there's the Gruppo Banca Carige, one of the many banks in Second Life and the 9th largest bank in Italy with a market capitalisation of 3.0 billion Euro's.


One of the things the bank boasts about is its international orientation;


At last a bank that cares for those who come from afar. The Banca Carige Group has created "Carige Senza Confini", the account that speaks every language in the world. But that's not all: Carige Senza Confini offers you an international
prepaid card to make payments and withdrawals, a money transfer service, a mortgage for your new home in Italy and much more. Carige Senza Confini is a service dedicated to all foreign nationals with residency in Italy.

Although, at the sim there was one building dedicated to the Senza Confini account, the only language on the sim was Italiano again. Let's have a look at the build:


It's main venue is something what I'll be calling Italian style. I've seen quite a number of Italian builds which have typically arched constructions build with aluminium and glass. The main office is dominated by the sound of silence.


Again it's hard to find a business sim that hasn't been blogged by Al Kronos already, and this one is no different:


"The previously mentioned Leisure Area seems to take up around a third of the island, with a (short!) golf course, tennis court, gym and pool. In a nod towards the city of Genoa, there seems to be a recreation of the city's
lighthouse. But we've not finished yet - no sirree. There are several more buildings - all largely complete: a recruitment office; an overseas relations office and meeting spaces for both domestic and business clients. Oh... and
finally, there's a dance area. Phew! And all of these set around an ornamental lake. It is a neat piece of juggling to fit in all of these features without it looking strained and crowded."

Here are the snapshots of the assorted melee of buildings:







SLURL: http://slurl.com/secondlife/CARIGE/128/128/0

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Cantiere SugarMusic

Yesterday I wrote I'd stay out of SL for the Easter holidays, but as the kids are asleep and Mrs. V. is out of the house, I couldn't help myself. Entering SL and skimming the map, I came across a heavy load of Italian sims. One stood out, as it wasn't called Genova, Torino or Milano, but carried the very Italian sounding name (not) "Sugar Music Land". What I could figure from the Italian Sugarmusic website wasn't much, as it was all Italiano. A little digging brought me to the mothercompany, Gruppo Sugarmusic from Spain.

Although it is a Spanish firm, it is a publishing house for Italian music with a wide range of classical publications, but also big names like Andrea Bocelli. A little history:

Sugarmusic was founded with the name Edizioni Suvini Zerboni in 1907. At first specialized in the management of some important Milan theaters, the company then looked to pop music signing some of Italy 's most representative authors. In 1948, when Mr. Paolo Giordani passed away, Mr. Ladislao Sugar became the only owner of Edizioni Suvini Zerboni. Since then, the company business never stopped, achieving one success after the other.

Sugarmusic's current activities mainly focus on scouting young talents and helping them grow: Negramaro, born and bred in the label, have become Italy 's best selling act between 2005 and 2006 and had 9 songs pitched in Alessadro
D'Alatri's movie “La Febbre”.

Sugarmusic, holding of the Sugar Group, proudly administers a 60.000 titles catalogue and its rights acquiring and protection policy is carried on bearing in mind the quick progress of the digital era.

Okay, now let's have a look at the build, which is being performed by the folks of SL Consulting, and looks pretty neat. The build isn't finished yet. I couldn't enter the parcels, but I could fly over at 60 meters. The main venue is a pyramid and several walkways lead to smaller buildings, and a stage.





There were a number of things I couldn't explain. What is the enormous spiralling platform doing there? Another tyhing is that there were I few buildings on the side of the sim that looked totally out of place. As it isn't finished yet, I can't tell which way this sim is going to go, but from a building point of view it looks pretty decent.


SLURL http://slurl.com/secondlife/Sugar%20Music%20Land/128/128/0

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Updated Branddirectory for Second Life

Last night I had some problems to log into Second Life. This means I've finally had some time to update the MindBlizzard RL Brand Directory.

The MindBlizzard RL Brand Directory is a list of Real Life Companies which have a presence in Second Life. The list includes SLURL's for direct access. I've updated the brand directory with the brands I've blogged in the last 5 months and it's grown to about 150 entries. Surely there are more brands in Second Life and I'll do my best to get the list as complete as possible.


Here's the complete list as an image:



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Friday, March 21, 2008

VeeJay goes OOC

Don't worry, I'm not getting OOC as in Out Of Character... just have to get Out Of Computer for the holidays. Be back after easter

I think I may have to talk and play with the kids face to face ;)

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