Monday, January 12, 2009

Droids set to invade Holland

Google released its Android platform a few months ago but it wasn't untill last week that you could actually get your hands on an Android phone in the Netherlands. Telecom provider T-Mobile, who also has the exclusive rights to Apple's iPhone in the Netherlands is the first provider to put the G1 on the shelves in Q1 this year.

Aside from its slick looks, one of the driving forces behind the iPhone success has been the option to create applications yourself and no doubt this will even be more true for the Droid as Android will be an Open Source platform. Marketing Director Bart Weijermans of T-Mobile Netherlands said that the Android will be a force to be reckoned with on the mobile market because it is widely supported by the Open Handset Alliance, which can boast a host of Telecom providers. Last one to join the alliance was Vodafone early December 2008.

Small wonder T-Mobile launched last week with a Developers party in the 'De Zwijger ' warehouse in Amsterdam. About 250 software developers and companies were present at the afternoon session which lasted untill way past bedtime. To spice up the launch of the Android, T-Mobile organised a development contest. Untill january 26 developers can submit applications to Android DevCamp and win a trip to San Francisco. The winning entry also receives the opportunity to ride along with the national Android marketing campaign of T-Mobile.

Just like development of Native Applications for the iPhone, the main skill required to fiddle with the Droid is Java. To get started download the Android SDK here.

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