Magic in Manhattan goes There today

Yesterday, Makena Technologies (the company behind There.com), reported that Random House author Sarah Mlynowski will be reading from her latest book in the Magic in Manhattan series in There.com at 4 p.m. PT today.

Sarah Mlynowski was born in Montreal, Canada. She studied English Literature at McGill University, where she wrote a newspaper column. After graduation, she worked in the marketing department of various publishing companies in Toronto before moving to New York City (where she still lives) to become a full-time writer. Sarah has written five novels for adults, three for teenagers, co-written a guide to writing chick lit, and co-edited the two bestselling charity collections Girls’ Night In and Girls’ Night Out.

When Sarah is not writing, she's trying to kick-start her magical powers. If she succeeds, she promises to cast spells for world peace, 12 months of sunshine a year, and more Star Wars movies. [Sarah's Magic in Manhattan page @ Random House]

Makena CEO Michael Wilson was pleased to announce this event and said "Talking about books is a natural fit for virtual worlds. When readers can meet authors and ask them questions - especially an author of this caliber - books can come alive in whole new ways."

I'm not sure about that natural fit thing, but it's been done a few times before. We've seen a list of Pinguin authors appear in Second Life like William Gibson and Terry Pratchett. These events were usually to crowded to really have fun, let's see if the There.com architecture can give a better experience.