Saturday, February 07, 2009

Google: Put your money where your health is

Creditcrunch or no, Google keeps unleashing new products by the day it seems. Better said perhaps, keeps adding new threads to its web to pull you in. Just today I came across an article on one of the top 10 Dutch weblogs, Hyped, and noticed an article on Google Health.

Together with IBM they've worked on integrating Google Health with lots of medical appliances. Late last year I blogged about Google tracking the flu worldwide, but now they're monitoring your heartbeat as well.

In demonstrations, IBM and Google fitted Wi-Fi radios to gadgets like heart rate monitors, blood pressure cuffs, scales and blood-sugar measurement meters, allowing the devices to communicate with a PC and feed real-time medical information directly into Google’s online records. [Forbes]

When looking at the service in itself, it could definately be added value to patients and help reduce cost in healthcare. The problem I have with this service is Google. The Mountain View corp is a technology firm and a commercial one at that, regardless of all their free services and open source thingies. Google is about making money and this money making machine is getting into our lives in a pretty scary way. They know everything about you and are able to connect everything together with all their services.

I blogged about this before (In a World...), and that was even before Google Health, their flu tracking and the privacy law violating Google Latitude I haven't gotten round to blog yet. One thing is clear though; Health will be one of the money making machines on the internet in the coming decade.

In the past months there has been a huge discussion in the Netherlands about the Government and the Healthcare industry implementing the EPD, the Electronic Patient Dossier, a system in which patient files are linked together. Especially the privacy of patients has been the volatile issue in this experiment. With Google Health this conversations is outdated, as Google -oblivious of privacy rulings - makes it work.

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