iPhone number 1 Social brand 2008
Reblogged from: The iPhone Blog
The headline says it all, Virtue’s #1 Social Brand of 2008. Steve Jobs scored huge in general, not only with the iPhone at #1 (can’t get tired of typing that!) but Apple at #3 and iPod at #7 and Mac at #16. (Our best frenemies, the BlackBerry, show up at #20, along with Microsoft at #11, and Google, Nokia, and Palm… um… er… Is the list really complete?)
The Vitrue SMI calculates scores about the brand’s social conversations. We apply a series of algorithms to reflect the frequency of usage, the size of the social media environment, and the magnitude of the conversation. The result is a single numeric score for each brand: the Vitrue Social Media Index (SMI).