Enterprise 2.0 adoption

Yesterday I came across an interesting article on the "I'm not a Geek" blog on social networking inside companies, or Enterprise 2.0. In this article Hutch Carpenter asks how much scale is needed in Enterprise 2.0 employee adoption.

The article has three sections;

1. Varying Adoption Levels Required



2. Consider the Purposes of the E2.0 Applications

Blogs: The nature of a blog is a single person’s thoughts, observations and ideas. Inside companies, these applications can be tools for the ongoing recording of things that fall outside the deadlines and process-oriented activities that make up the day. Making them public is a great way to share these contributions with other employees and establish your record of what’s happening. If only a few key people blogged inside a company, there will be value in that.

3. Implications
   

   Greater required participation correlates to greater impact on a company’s value: Generally, you could change the metric in the chart above from percentage of employee involvement to impact on company value. The increased participation means the associated application will also have a larger effect on the company’s strategies and operations. It’s not an tight correlation, but a general trendline. Exceptions will abound.

Read the rest of the article here.