Wednesday, March 18, 2009

Google unfit for Social Web

Over the past years we have seen two major trends on the internet; one is the so-called web 2.0 stuff, social networking sites like Facebook, MySpace etcetera and the second trend is Google taking ousting one rival after the other, gaining dominance on the web. Today a new study says these two trends are incompatible:

"NEW YORK Google doesn’t care about social networking. But perhaps it should, since social-networking platforms are gradually making search less relevant.Those are just two of the more pointed conclusions found in a report issued today by Pali Research analyst Richard Greenfield, who examined MySpace’s business and its long-term ad relationship with Google. In the report, Greenfield reiterated a contention he made last July that the underperformance of search ads in MySpace is not simply a product of the non-responsive nature of these sites’ users. Rather, according to Greenfield, Google’s algorithm isn’t well-suited to social-networking sites -- and that’s something Google isn’t necessarily concerned with."

I'm not sure Google isn't concerned with social networking sites, but it certainly is an interesting statement. What is particularly interesting is why Greenfield things Google is not suited for Social networking;

"The reason the company doesn’t care, said Greenfield, is that the basic functionality of social platforms like MySpace, Facebook and Twitter is "diminishing the importance of search.” He points to users’ growing inclination to search for specific information by tapping into friends’ and colleague's knowledge through platforms like Twitter’s own search product, as well Facebook’s status update tool."

The rise of the social web brings people together. Friends and professional networks are the way to provide the necessary information, as these are sources you trust and value.

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