25% of Global top 100 in SL

In June I wrote 30% of Dutch Top100 corporations in Virtual Worlds, listing the top Dutch companies in Second Life. Earlier this month though SLionheads' Timbo Urbanowicz did the math on the global top 100 companies.



Based upon the Top 100 Global Brands Scoreboard he checked to see which companies were in Second Life and concludes 20% of these Global brands have a presence in Second Life:

"Interbrand takes many ingredients into account when ranking the value of the
Best Global Brands. Even to qualifyfor the list, each brand must derive at least
a third of its earnings outside its home country, be recognizableoutside of its
base of customers, and have publicly available marketing and financial data. "

1. Coca Cola

2. Microsoft

3. IBM

6. Toyota

7. Intel

10. Mercedes-benz

13. BMW

18. Cisco

25. Sony

29. Nike

31. Dell

42. Philips

43. Siemens

44. Nintendo

52. MTV

62. Amazon

69. Adidas

76. Reuters

81. ING

98. Nissan




Missing on this list are apple (33), SAP (34), eBay (48), Accenture (50) and BP (84) though, so it's closer to 25%.



Some, like Coca Cola and SAP only hold a small spot in Second Life, others such as IBM have a multble island presence and others (like eBay and BP) are still under cosntruction.

Adidas awareness

I'm just realising I left out an important blogpost. I've blogged Reebok and BBH earlier this month, but forgot to blog their neighbour, Adidas. I visited the sim, took a few snapshots but completely forgot to post it. There are two plausible explanations for this omission

1. It was way past bedtime when I blogged Reebok and BBH
2. The Adidas sim was just not good enough to be blogged.

Well, to be honest, I wasn't very enthausiastic about it. It was pretty much the same as Reebok, a shop with some shoes and nothing much of a so desired experience. When I think of Adidas I think of Steffi Graff sweating on Roland Garros or some other sporty event...

The reason I've added this post now is because there is something funny about Adidas. KZero blogged about brand perception in SL, based upon a research done by Reperes, a french market research agency (the one from the desing competition). The most remarkable result is that Adidas has scored highest with a 69% brand awareness.

Anyway, Adidas was brought to SL by the inevitable Rivers Run Red. However, it could be a German build as it is almost as white as the BMW and Toca Me designs.

SLURL:http://slurl.com/secondlife/adidas/128/128/0

Rivers Run Red

Rivers Run Red was the world's first agency to establish a working presence within a virtual world. RRR has been active in Second Life since 2003. In meatspace the company has offices in London and San Fran.

Projects include Vodafone, Philips, ING, Reebok, Adidas, Calvin Klein (CKin2U), Heineken, BBC, Channel 4, Penguin, Duran Duran and Radio 538. It's surprising to see how many Dutch client the company has. Since 2007 the RRR faces serious competition with new native Dutch virtual builders such as [lost in the] Magic Forest, Damanicorp and SLionhead.

Aside from their corporate website RRR runs the Space Think Dream thingy as an extra outlet of their works.