25% of Global top 100 in SL
Based upon the Top 100 Global Brands Scoreboard he checked to see which companies were in Second Life and concludes 20% of these Global brands have a presence in Second Life:
"Interbrand takes many ingredients into account when ranking the value of the
Best Global Brands. Even to qualifyfor the list, each brand must derive at least
a third of its earnings outside its home country, be recognizableoutside of its
base of customers, and have publicly available marketing and financial data. "
1. Coca Cola
Missing on this list are apple (33), SAP (34), eBay (48), Accenture (50) and BP (84) though, so it's closer to 25%.
Some, like Coca Cola and SAP only hold a small spot in Second Life, others such as IBM have a multble island presence and others (like eBay and BP) are still under cosntruction.