Tuesday, October 07, 2008

Apex Mashup: Using Oracle in a Web 2.0 environment

Today I finally had some time again to socialize with my Real Life colleagues and especially liked the conversation I had with a colleague, Simon Boorsma, on Oracle Application Express Mashups. He had just returned from San Francisco where he gave a pitch at the My Open World event on september 22nd.

Session 3: Apex MashupSimon Boorsma

One of the advantages of APEX is that it’s easy to integrate third party functionalities like mashups. A mashup is obtained collecting data from different sources and combining them into a unique result, like for example google news does.In this session, Simon Boorsma showed us nice examples of mashup integration with APEX. He uses google maps and amazon store APIs to collect information into an APEX page. He also made an example of using dapper to get flickr photos.

from: Oracle Apex Notebook

To my memory, Oracle has always been a solid database giant and somewhat has the image of being tied in with legacy systems. That's an unfair image, because it is often the client using Oracle stuff that doesn't upgrade. Oracle were on top of the competition in the 80's and build stuff that lasts. They've moved on, but some clients haven't. Especially the Oracle e-suite is
looking quite potential and now we're moving into the Mashup zone with Apex.

Looking forward to seeing new stuff from Simon who's at the front-end of Sogeti's Oracle experts, living up to the Certified Advantage Partner status Sogeti Netherlands has with Oracle.

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Wednesday, December 19, 2007

More Forecasting on 2008

In my previous post I already did some forecasting on 2008 and 2009 in terms of where the NVE industry is going. Today, Virtual World News (the guys from the VW Conferences) released a survey on the trends for 2008. In this survey some 45 industry leaders participated.


For a good overview of the contents of the 36 page whitepaper visit Fleeep's blog. My general observation is that each of the respondents is very positive about the developments of the industry. 2008 will see explosion this, massive growth that and so on. Since the majority of the respondents are either from MDC's (Metaverse Development Company) or from MSP's (Metaverse Service Provider) this positive view can be expected. I'm not sure it's fully safe to base your investment plan on their opinion.


The Questions


The questionairre is simple, it's not a long list to pick and choose, but 5 open questions which makes it possible for all of us (not among the 45 chosen) to ponder them ourselves. The questions are:



  1. What are your top 3 trend predictions for 2008?

  2. What business goals have you set for 2008?

  3. What challenges do you expect 2008 to bring for the virtual worlds industry?

  4. A number of new platforms are launching in 2008. What are the biggest impacts this will have on the industry?

  5. How will the above changes affect your specific segment of the industry in 2008?

The Answers

  1. What are your top 3 trend predictions for 2008?
    At this moment I don't have a clear top 3, I see a number of scenario's and trends emeriging this quarter though, here they are:
  • In 2008 we're going to be disappointed in Virtual Worlds. As I've pointed out a few times in the past weeks on this blog the current setup is it's Dozens of Them (which by the initials DOT is probably heading for another dot-world crash). What I mean by this is that we've seen about a hundred big companies immerse in Second Life, all with pretty much the same content: Information stands, auditorium and some entertainment stuff. While these are created with great skills by the MDC's it's pretty much the same stuff over again. Right now, most of these virtual enterprises are Marketing & Communication department babies and they're going to be disappointed as they don't bring USP's and ROI's. From this angle we have to differentiate between type of immersion, like:
    - mere presence
    - branding
    - crowdsourcing
    - engagement
    and forget about Business Development.
  • As a result of this disappointment, more MDC's will have to cut down capacity like ESC, or bring in different expertise. 2008 will see a slight shift from the current MDC's to more traditional IT companies like Sogeti or Capgemini who have longterm relations with their clients and a proper supply of Business Analysts who know their clients core business and have the ability to translate that core business to IT and VW solutions.
  • The former means that 2008 will focus on integration, creating API's and mashups, providing data-mining tools etcetera.
  • From a social point of view there will be disappointment in Virtual Worlds as well, mainly produced by lag and hardware power. 2008 will be a good year for NVidia, Intel, AMD and other hardware producers as both the Gameverse and the Metaverse will require a boost in sheer graphical and processor power. Another fundamental part of this new univerese will be the availability of bandwith as worlds like Second Life use streaming technology and are producing over 8 Gbps in data traffic. It will be up to Internet2 / Lamdarail to put their 100 Gbps network into full production (which will probably be beyond 2008) to service this bandwidth need.
  • The Metaverse in general will concentrate in general on the Extraverse, the branded or themed worlds. Since we do not have the ability (in most cases) to translate our core processes into virtual representations, the NVE industry will still be an instrument in marketing media in 2008.
  • As far as extraverses go, they will get more and more aimed at specific groups, for instance girl worlds like Barbieworld and GoSupermodel will grow rapidly. 4th quarter 2008 might see it's first VW specifically aimed at 50+ agegroups in beta.
  • The majority of funding will be coming from governemental organisations exploring virtual worlds in serieous gaming ventures.
  • Social Worlds will lean heavily on the gameverse to find the key to upgrading registered users to active users. This will mean that more and more storylines will be implemented in the Metaverse and offer new handles for interactive media (convergence with television a.o.)
  • Another challenge for Social Worlds will be the mashup with social networking sites like linked-in, Facebook and the likes. This also brings in the all important question of Identity Management (and in its wake interoperability and portability).
  • On the part of Second Life we will see improvement in stability as Aric Linden's QA team will be finalising their tests on the new Windlight client in January, making it the most stable release Linden Lab has ever produced. Havok 4 will be implemented somewhere mid 2008 as physics engine.
  • Aside from taxlaws and other governmental regulations the industry will gain some significance for retirment funding and insurance companies as more and more people will earn their living in virtual environments.
  • A huge issue will be the "What if I die" scenario: What happens to my second life and my virtual assets when I'm no longer there. When I'm gone, who owns my identity, will there be successionrights?

Okay, past bedtime now, the other questions will have to wait.

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Thursday, November 01, 2007

The Collector 2.0 and Tribal Migration on the Web


Tonight I was adding some books to my Visual Bookshelf on Facebook. Right now the number of books on my shelf is 229. I stopped when I added David Baldacci's "The Collectors" and reflected some on my web 2.0 lifeystyle.




The thing is, I remember this isn't the first time I'm doing this. I remember me making a list of my CD's and Books in WordPerfect 5.2 to keep track of my stuff after I'd lend it to friends (some stuff didn't return-and some still doesn't).



Later I entered my CD's into CD-Collector, my DVD's into MovieCollector (both by the Dutch Collectors.com). That was fun. It connected with several online bookshops, like Amazon and it downloaded covers, synopsis and reviews.



The thing is, I don't wanna do this over and over again. I've been talking with a Sogeti colleague of mine on this yesterday. We talked about the future of the web. One of the things is that NOW we have customized content. We choose what we want, what we like. We decide what gets in and what gets out. The next step will be customized functionality. We choose which functionality we want to have at the time we need it. It's basically cloud computing.



Today I discussed Tribal Migration with another (Sogeti) colleague. People move from site to site. Let's join MSN spaces, it let's you do stuff. Then move to Hyves as it lets you do more stuff, now we all migrate to Facebook as it provides even more functionality. We're sitehoppers, application addicts.


We migrate, but our content doesn't. Our account doesn't and in the mean time all our stuff (the personal info we registered and the content we've added) stays put. Our stuff is all over the web. This is soooooooo wrong. I just want one single point of entry for the web. I want to register with one site folks. And I want functionality when I need it.


None of the aforementioned applications; Word Perfect, MovieCollector and Facebook's bookshelf did for me what it has to do eventually: create a single complete database with portable content. I have to go to enormous lengths to get a complete database of my stuff. I've got about 500 CD's, 200 vhs/dvd's and 30 meters of bookshelf filled to the brim (yeah I'm a bookworm). What the killer app has to do for me is make it easy. Be smart, be intelligent. Now I've got an API with Amazon and I have to choose which book I've read. I've got to choose the edition. No, just give me a barcode scanner and let me scan my books, you fill in the details...


The second thing it needs to do for me is give me a standardised output file. Give me an xml file which I can upload to the next application. For instance, I'd like to have my collection of books insured. If it can't be done in a single app, then at least let me upload it. The house burns down, I can tell the insurance company which books I owned and they can cover for the damage.


I must admit I just discovered that Collectors.com added a barcode scanning feature... Now add portability and I'm back as customer ;)


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Wednesday, August 22, 2007

Metaverse news august

Last week has been very busy with pressing Real Life projects, so I've not been following the news properly. Here's a round up of some interesting news from the virtual world blogoshphere:



Ambling in Second Life:


  • Brand Protection in Virtual Worlds

    The topic of branding should be close to the heart of any organisation setting up in a virtual world. In theory, this new environment should not pose any greater problem than existing communications channels, such as the web, TV or the printed word. However, there is one key difference between this and existing channels: it is an unknown.
  • Another Second Life Conference is Cancelled

    I have just received news that SLCC 2007 - Deutschland, due to be held from 21st to 23rd of September in Dusseldorf has been cancelled.

Virtual World News:

Metaversed:

  • 15 Things You Should Know About vSide, The New 3D Facebook

    The Grid Safari group got the grand tour of recently launched vSide today by Doppelganger founder Andrew Littlefield. We took a long look around the entire system, and learned a whole truckload of new tricks in what has to be one of the best looking 3D social environments, if not the best, I've been in. vSide is a beautiful space for teenagers to hang out, socialize and listen to music. As Littlefield puts it, if Second Life is Myspace, then vSide is Facebook.
  • Google Earth + Skype + Multiuser = Unype

    Created as a free project by Holoscape Inc. founder Murat Aktihanoglu, Unype allows multiple users to interact with the Google Earth API together and speak to one another through Skype. While there has been much speculation about Google's plans for future virtual worlds, Unype demonstrates how easy it might be to put something really interesting together. It's in a very early beta stage, but at a tiny 210K download it's definitely worth taking a few moments to look at. (Unfortunately, Windows only at the moment.)

3PointD:

  • Conduit Social Gaming World Gets $5.5m Round

    Susan Wu, who was instrumental in arranging the Virtual Goods Summit I moderated a panel at in June, emailed me some embargoed news earlier today, and though I begged and pleaded, she asked me wait until midnight to post it. However, I see that the news is already out there, so I have to apologize to Susan and jump the gun, if only slightly: The news is that Charles River Ventures, where Susan is a partner, has just co-led a $5.5 million Series A financing of Conduit Labs,
  • Metaverse Roadmap to Singapore

    The fifth annual State of Play conference on legal and social issues in virtual worlds is under way this week in Singapore. I had to cancel my trip out there, which is a shame, since SoP is consistently one of the most interesting gatherings of VW thinkers. Jerry Paffendorf is there, though, and reports that the chin-wagging is already gathering steam.

KZero:

  • Beastie Boys live in There

    Beastie Boys live in There. That’s live as in appearing in real-time as opposed to living in There, just in case you were wondering. As part of their recently agreed partnership, Capitol Music Group and There.com brought The Beastie Boys in-world on Monday night to hang-out with the residents. Other planned event sclude Korn, Yellowcard and Lily Allen.
  • HiPiHi announces global strategy

    HiPiHi announces global strategy. The Chinese 3D virtual world HiPiHi announced its global strategy on 20th August 2007 in Singapore,and has confirmed their strategic investors, including ngi group.


Ugotrade:

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