Bantam Dell: a little lack of creativity

It's been a while since I look in the area surrounding the Electric Sheep Island, but early this morning I scrolled by and noticed the Bantam Dell island.

Probably depending on which writer to promote and which audience to target the mothercompany Random House uses one of their many subsidiary imprints as a stand alone publisher or a combination. This time it's the Bantam-Dell combination, which are both respected publishing houses.

Probably best known of all the Random House imprints is Bantam which has published major science finction writers such as Isaac Asimov, Jean Michel Auel and the early metarati such as William Gibson and Neil Stephenson.

Bantam has published the entire original run of the "Choose Your Own Adventure" series of children's books, as well as the first original novels (aimed at adults) based upon the Star Trek franchise, publishing about a dozen such books
between 1970 and 1982 when the licence was taken over by Pocket Books. Bantam also published a dozen volumes of short story adaptations of scripts from Star Trek: The Original Series. Bantam is the American paperback publisher of The
Guinness Book of Records. (wikipedia)

The other part of this imprint is Dell Publishing, most notable for publishing works by H.G. Wells and Alfred Hitchcock.

Dell Publishing was an American publisher of books, magazines, and comic books. It was founded in 1921 by George T. Delacorte Jr.. During the 1920s, 30s, and 40s, Dell was one of the largest publishers of magazines, including pulp
magazines. From 1929 to 1974, they published comics under the Dell Comics line, the bulk of which (1938-62) was done in partnership with Western Publishing. In 1943, Dell entered into paperback book publishing with "Dell Paperbacks". They also used the book imprint of "Dial Press", "Delacorte Books", "Yearling Books" and "Laurel Leaf Library". (wikipedia)

The Bantam Dell island is an excellent build, as far as building goes. The island is set up for 6 builds, but only half of it is build: The Bantam Dell Bookshop & Cafe, the central plaza and the auditorium.

The main venue is the Bantam Dell Bookshop & Cafe which is an excellent build and breathes the atmosphere of a classic bookshop and lounge. The books on display aren't the ones I'd buy at Bantam though.

As for interactivity there isn't much beyond clicking the books and opening the corresponding webpage (old fashioned style with an external browser) and a HUD promoting the Bantam Dell podcasts.

There are event lawns which are currently empty and asking for ideas. This is pretty much a disappointment for me as the Bantam Dell combination has a wide range of authors that would fit in with this new media of virtual worlds. I'd suggest they combine elements and scenes from the aforementioned writers to create an immersive experience, a tour of the future rather than settle for an old fashioned bookshop.

SLURL: http://slurl.com/secondlife/Bantam%20Dell%20Island/133/124/25

Ohio State Testis Tour

One of the best presentations last wednesday at the Eduverse Symposium was the presentation of Douglas R. Danforth, Ph.D. at the Ohio State University who took us on the "Testis Tour", or as us non-biological or medically educated say: "The Virtual Sperm Tour" which sounds kind of cheap for such an impressive build.

It is impressive in my opinion as it shows the potential of virtual worlds in visualising concepts which would be very hard to explain otherwise. It somewhat reminded me of Isaac Asimov's "Fantastic Voyage" in which we are miniaturised and get on a submarine to explore the human body.

First of all, you get prompted to open a webpage containting the Telrport code of conduct and some more information on Telr.

"TELRport is a Second Life island sponsored by Technology Enhanced Learning and Research (TELR). The mission of TELRport is to provide an exploratory educational Second Life forum for The Ohio State University community; to
further TELR’s capacity to support virtual environments for teaching, learning, and research; and to establish an Ohio State instructional presence in Second Life."

The island itself appears to be quite empty, but teleport yourself to Danforth's location and you'll be up for the "Testis Tour." I'll spare you the details on spermatogonium, adrenal hormones or seminiferous tubule (There's an excellent tourguide programmed into the simulation) and will provide you with a visual summary of the build:

Up to here it's been introduction stuff. Pretty well documented. Now, let's get on to the tour...

Some facts about the build:

1. It took his students 15-30 minutes to get through the SL orientation on average
2. It took the doctor with no prior experience in VW’s to get settles in SL
3. It cost him 6 months of 1 hour a day of work to build his presentation (last 2 weeks 4/5 hours a day)
4. The medium of text messaging where for none of the students a problem

Danforth said he'll probably start working on an ovary and a demo of the fertilisation process in the near future. Right now it's a pretty expensive project if you consider all the hours of (spare) time put into it, and maybe this isn't your exact field of interest. I hope it will inspire you to think about the potential for your own field of expertise.

SLURL: http://slurl.com/secondlife/TELRport/59/97/302

Power to the Community

"Power to the Community" was the title of one of the main sessions prior to Rod Beckstrom's presentation on the Starfish and the Spider at the "From Web 2.0 to Enterprise 2.0" conference in Utrecht last wednesday.

I liked this presentation, not because Patrick Savalle is a Sogeti colleague, but I like his way of thinking. It was what you could call a boardroom wakeup call. The essence of the presentation was moving the crowd from version 1.0 to 2.0.

One of the things to churn on was explaining the Peter Principle which often occurs in centralized organisations (the spiders) which pionts out that a hierarchy every employee tends to rise to his level of incompetence.

His second thought focussed on emergent behaviour; In a crowd we all do things we wouldn't do as individuals. We've all been suckered into buying things we don't need by early marketing guru's like Edward Bernays who laid the foundations of mass manipulation and crowd control.

His final thought was called Social (web-) Design. When looking at social networking sites you have to find what makes these things attractive. How do you build communities? It's in little things, it's in poking, it's in listing events, in smilies, profile pictures or tweets: all these little things are a frameset in which the crowd interacts and grows into a collective community. This collective community will eventually return to emergent behaviour so we have to be carefull. Edward Bernays, much like his uncle Sigmund Freud, wasn't all that happy with what he did to humanity. Maybe in 20 years we'll have a generation of social webdesigners looking back at how they manipulated the masses.

In my opinion that's a pretty spooky thought. Walk along that path and we might even end up with Asimov's famous Psychohistory;

The basis of psychohistory is the idea that, while the actions of a particular individual could not be foreseen, the laws of statistics could be applied to large groups of people and used to predict the general flow of future events. Asimov used the analogy of a gas: in a gas, the motion of a single molecule is very difficult to predict, but the mass action of the gas can be predicted to a high level of accuracy - known in physics as the Kinetic Theory. Asimov applied this concept to the population of the fictional Galactic Empire, which numbered in a quintillion. The character responsible for the science's creation, Hari Seldon, established two postulates:

• That the population whose behaviour was modeled should be sufficiently large
• They should remain in ignorance of the results of the application of psychohistorical analyses.

So my question to Patrick would be: Shouldn't the title be "Take power from the community" instead of "give power to"?