Monday, January 12, 2009

Virtual Actors replace Humans in Hollywood?

If you run a movie studio and run short of money to hire a hot shot actor for a couple of million dollars, you can always have a few cartoonists draw in a funny character and you'll get something like "Who framed Roger Rabbit"

If you've got some extra bucks to throw in, you can use several advanced techniques to create stunning special effects and you get Terminator III", or "Lord of the Rings""and every one gets wowy and throws in a few Oscars. In short, the business has come a long way since the cheap B-movies of the 80's dealing with virtual reality. But is the industry ready for a next leap? The technology to pull it of is in our hands now.

Robert Scoble just wrote an interesting blog about this (with videos):

One of the most interesting conversations I had at the Consumer Electronics Show last week was with Charlie Boswell of AMD. He works with movie companies to implement the data centers that they need to build movies of the future and he told me about this new technology, called “Light Stage” which lets movie companies capture human actors and then change their images into software-controlled “virtual actors.”

Until now this technology looked cheesy. But no longer. You probably have already seen virtual actors in movies and haven’t realized it (all done with Light Stage).

Here’s the two videos so you can see how movies are changing.

  1. Charlie Boswell, who has the coolest job at AMD, working with movie studios to make special effects where he talks to me about what he’s working on and tells me about Light Stage. If you are into movies, he talks to me about a bunch of movie houses and how they are using technology.
  2. Jules Orbach, CEO of Light Stage/OTOY, showing me some clips of what these virtual actors can do. He was also up on stage during the AMD keynote and Barron’s Online has a live blog of that. On stage AMD and OTOY announced they were working on the fastest supercomputer ever.

Anyway, it’s interesting to see how technology continues to change our movies. Boswell blows my mind when he says this technology will soon be affordable for everyone (soon being years, not decades).

Are you ready?

Are we ready? Yes, but it needs to be a way lot better then the Second Life adventures of CSI for instance.

Are we ready? Well, we're constantly being fooled by Hollywood so what's the big difference? If we take this step it's a bit like "S1m0ne" come true, the film with Al Pacino who fools the world with a virtual actress, or on the darker side a Robert DeNiro movie "Wag the Dog" where he also plays a Hollywood director staging a fake war to help the president get reelected.

UPDATE: Afterthought

As an afterthought...

Are we ready? Yes we're gonna take it hook line and sinker. We even get fooled with virtual actors in virtual worlds! In april 2007 world famous Director Paul Verhoeven held virtual auditions inside Second Life for his movie Zwartboek II. Afterwards I did an 'exclusive interview' with this tech savvy Director who was of the opinion that Virtual Worlds would certainly have added value to Moviemaking.

I didn't disclose this earlier, but soon afterwards I found out that although it was an official Zwartbook promotion, Paul Verhoeven never came near to watching the actual auditions let alone immerse himself into Second Life. Talking about virtual actors taking over...

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Thursday, October 11, 2007

Cartoon Network Mini Match

At the virtual world conference I was talking to Richard Weil, Community Director of Cartoon Network. With all the fuzz about CSI and Virtual Worlds being the next key element of entertainment I was wondring when Cartoon Network was planning on doing something with Virtual Worlds....
Well, it's fresh, but they've just gone live with Mini Match, a teen VW world. There's also stuff going on with Fusion Falls, an MMO which will be released in USA and Asia shortly.

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