25% of Global top 100 in SL

In June I wrote 30% of Dutch Top100 corporations in Virtual Worlds, listing the top Dutch companies in Second Life. Earlier this month though SLionheads' Timbo Urbanowicz did the math on the global top 100 companies.



Based upon the Top 100 Global Brands Scoreboard he checked to see which companies were in Second Life and concludes 20% of these Global brands have a presence in Second Life:

"Interbrand takes many ingredients into account when ranking the value of the
Best Global Brands. Even to qualifyfor the list, each brand must derive at least
a third of its earnings outside its home country, be recognizableoutside of its
base of customers, and have publicly available marketing and financial data. "

1. Coca Cola

2. Microsoft

3. IBM

6. Toyota

7. Intel

10. Mercedes-benz

13. BMW

18. Cisco

25. Sony

29. Nike

31. Dell

42. Philips

43. Siemens

44. Nintendo

52. MTV

62. Amazon

69. Adidas

76. Reuters

81. ING

98. Nissan




Missing on this list are apple (33), SAP (34), eBay (48), Accenture (50) and BP (84) though, so it's closer to 25%.



Some, like Coca Cola and SAP only hold a small spot in Second Life, others such as IBM have a multble island presence and others (like eBay and BP) are still under cosntruction.

ITE 2007

This weekend Silicon City and Silicon Island host the 2007 International Technology Expo. The expo's prime sponsors is V3. Major particpants are SAP, Sun and Dell. This three day event is filled with SL technology related panel discussions and presentations.

I attended a few of the discussions, not all were top notch and structured, yet for the keen eye, there were little tidbits of interesting stuff on companies attitudes towards SL.

I do believe it will take me some time to make a nice report on this Expo, with a list of new tech companies and some chattranscripts...

Sun Microsystems

Last month I visited the Sun Microsystems sim on Second Life. Somehow part of it didn't surprise me, it's business as usual. There's a lounge (the Sun Pavilion), an auditorium and and infocorner. These last two bear some resemblance to a rounded CD-ROM box, especially the info corner (see pic no.4)

Though no special treats or extraordinary events, I must say I can appreciate the architecture. In short, it's a professional build with a lot more coherence than the Dell sim. I'm still waiting for the ultimate IT experience though.

Sun has no personel on-site (at least not during my time there) and the only interaction there is are the clickboards that link to Sun's webpages on the old net.

SLURL: http://slurl.com/secondlife/Sun%20Pavilion/128/128/0

Easy as Dell

Second Life needs a whole lot of hardware to run on. Small wonder that computer manufacturers such as Dell establish a presence in SL that goes beyond your regular plot. It's business to be made here, I'd say. Second Life will drive the current server architecture to the limits and will challenge manufacturers to provide more power; in core, in memory, in videocards, in multithreading etcetera.

Dell's presence is spread over various sims, which is a rather good thing, since they have a whole menagerie of different styles. The central welcome area breathes a somewhat French athmosphere with little shops around a circular plaza. Here's where you can get your goodies and can access the teleport platform.

From this platform you're transported by tamponeske shuttlepods to the other parts of the Dell sim. There's the Factory, an Oil-rig style megacomputer invoking thoughts of Sean Connery's entry into Alcatraz through the fan-system in "The Rock" and there's the Business side of life, an Auditorium and a convention center.





It's fun to enter the belly of the beast and notice the fans can't chop off your head, but the sim misses a get-back-soon invitation.

SLURL: http://slurl.com/secondlife/Dell%20Island%203/235/159/64