Avastar cancelled due to success ?
Yesterday the Avastar, one of the leading newsmagazines for the Second Life community said Goodbye World.
VIRTUAL MISSION ACCOMPLISHED
The AvaStar says goodbye
By: Regis Braathens & Leider Stepanov
Dear AvaStar Readers,
It was nearly two years ago that The AvaStar broke new ground in world media by publishing a tabloid newspaper wholly dedicated to the virtual world of Second Life.
The PDF-based newspaper was launched in December 2006 as an experiment in user-generated content and online communities, and was aimed at finding out more about virtual worlds.
Thousands of residents and readers made the paper their own by helping The AvaStar bring the best stories and the hottest trends to SLers. In doing so, The AvaStar gained a readership of tens of thousands of readers from around the globe, who helped to establish it as the number one tabloid newspaper in metaverse.
The AvaStar has now completed its virtual mission – and would like to thank all its readers for their contribution and support. The experience has been both fascinating and rewarding for The AvaStar and its parent company BILD.de, which will continue to track the development of Second Life and other virtual worlds. With the websites The-AvaStar.com and AvaStar.de soon to go offline, this week we will be taking a look back at some of the best stories and photos that made the pages of The AvaStar over the last 22 months.
Regis Braathens and Leider Stepanov and the whole AvaStar team.
I don't get it. It's been a succesfull paper, written by passionate people, or was it driven by a traditional newspaper? Yes, the force behind the AvaStar has been the German Bild.de, but written by passionate people, people with love for the Metaverse and the community on Second Life. Now the parent company pulls the plug. Why? Because it wasn't making a profit?
I mean, mission succesfull. What does that mean? In these days when traditionally printed papers and magazines drop in copies day by day, having to be creative to find means to survive and break even, the AvaStar has quickly found a wide community of readers. They have done what none of the Bild titles have done in Real Life. The rewards is the plug is pulled and the ship is sunk.
How about letting it live on? Crowdsource it, let the residents continue, whatever, but I don't dig a story that says: We'll stop because we've been successful. I must admit, the AvaStar has never been of top quality in depth journalism, but on the whole it was a good read to see what was going on in the community. It has been my primary source of intel on new business builds in Second Life for more than a year.
What's your opinion of the AvaStar and it's saying goodbye?