Heartbeat Digital creates custom Websites and high-value Web software for Fortune 500 companies and other industry-leading organizations. And they've gone virtual. Their sim in Second Life is rather empty, they're aiming for the sky.
A massive aluminium zeppelin hovers above the island. Do we need to watch and see if they are bringing their clients to SL? I think that may take a while. The zeppelin design is pretty ok, but the sim lacks experience. A quick scan tells us that they've claimed their sim in 2004 ! so you might expect they'd learned the inside out of the metaverse by now. Heartbeat Digital seems to have missed a beat here and remained in the Presence stage.