Metaverse Update November / December
Last weeks have been either too busy to blog or too quiet (i.e. I'd taken some days off to spend some quality time with the RL family), so I've lost track of a couple of new metaversal releases. Here's a couple of tidbits from the other blogs:
Ambling in Second LifeAleister has been quite busy in the past weeks and blogged on a wide variety of topics, here's a few picks:
- On the Asian presence in SL: Fuji, Shiomi, Toshiba and Sera Korea.
- On virtual Business: Exploring Kinset's 3D Immersive Shopping and Brookstone Opens 3-D E-Commerce Site.
Another report from Ambling in SL is titled "AOL Pointe RIP", and reads:
AOL opened their AOL Pointe island in Second Life around the start of the year. I rather liked it, as I wrote back in February. However, I heard quite a lot of sniping about the site thereafter, and rarely saw much sign of an emerging SL community. By the end of the Summer I was hearing the damning "ghost sim" in relation to it. So perhaps it should come as no suprise to find that AOL have pulled out of Second Life.According to this AOL blog:
AOL Pointe was built to provide a fun and engaging place for the Second Life community. We created this experience to learn more about virtual worlds and what people like and don't like.
It has been a fun and rewarding ten months, with streaming music (Rock and Roll Hall of Fame, Linkin Park, etc.), Sticky Wall contests, and Friday nights at Club AOL. We are grateful to the avatars who attended these events, as well as took advantage of places like the Centrifuge Skate Park and the Quiz Time Lounge.
We've gained a lot of insight from our participation in Second Life and we're now refocusing our efforts in virtual worlds. While we have closed AOL Pointe, you will soon be seeing more of AOL products and content across the metaverse. So stay tuned to aol.com for more information about when and where.
AOL are not the first company to follow this route, and certainly won't be the last. I would be curious to know the real story here... or rather, the full story. And what of the future? Will we see AOL3D next year? Or more dabblings in other virtual worlds, such as There or (if you want to go global) HiPiHi?I still liked the AOL build and am sorry to see them go.
AOL isn't the first company to leave Second Life but it's good to know they're still game for virtual worlds.
Another departure is even more stunning, as the one time leading metaverse blog 3PointD has collapsed without prior notice. I mean I've been bad at blogging for some time now, but Mark Wallace used to be a paid blogger. I'm wondering how the 3PointD sponsors (Electric Sheep Company) feel about their investment and publicity engine gathering metaversal dust.
KZero's metaversal marketing news
KZero's Nic Mitham must have been bought. His attention and anticipation of the arrival of Football Superstars has been incredible. Another FS snapshot series can be read here: Latest player and environment imagery from Football Superstars.
But there's more to be read at KZero:
- Gaia brings in Sony and Warner Bros
- ‘Confessions’ of a virtual world addict.
- Vidal Sassoon and HairPiHi
- Virtual Ford Model Search
- World of Warcraft ups the anti with TV push
You've been Metaversed
Where 3PointD crashed, stocks are going upward for Nick Wilson at Metaversed.com. After a hugely succesfull start up of the Things to Do group (spring 2007) there was the more or less succesfull Grid Safari (summer 2007) and a promising podcast series (Second Rant with Prokofy Neva - which sadly went down the drain. After a slight dip Metaversed came up with another smash hit, the Metanomics sessions (fall 2007) on virtual economy (allthough some argue that this is a sponsor event and you get all sorts of economy and financial hotshots telling you all about how it should be without ever having been in a virtual world themselves).
Latest addition to the Metaversed event line-up is the VBI sessions, the Virtual Business Innovators (winter 2007) which focusses on the native metaverse content creators and innovators, the "Virtual Brands" as KZero would call them. Too bad I missed the first session.
There's a downside to this though, as there's no longer room for fun sessions like the Geek Meets (not even the Gadgeteer sessions) because it's no longer attractive (sponsorwise). That's a problem when you have to make a living of blogging and depending on sponsorships. I can blog, be critical, have fun and not wonder if I can buy dinner tomorrow. Anyway, it just takes away a bit of the fun and puts a slight ? behind "objective journalism"